10 Reasons Why WordPress Is Great For SEO
If you are planning to build a new website or are thinking about redesigning your current one, then WordPress is great for SEO because of its built-in SEO capabilities. Let’s take a closer look at what you can do in WordPress to help rank on Google and other search engines.
WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. It is commonly used as a blogging tool. Furthermore, it has many features which have led to its being described as a “full-featured Web development framework.” WordPress was released on May 27, 2003, by its developers, Matt Mullenweg and Mike Little, as a fork of b2/catalog. As of 2021, WordPress is the most popular website management or blogging system on the internet. In 2014, according to WP-Stat, almost 65% of all websites had been powered by WordPress, with more than 15 million total installations.
So, when you are planning to build a website or redesign an existing website, why not consider basing your new website on WordPress. Here is a list of reasons why it’s great for SEO.
1. It Allows You to Create Attractive Permalinks
Permalinks are the permanent URLs that you create for your content. Users who come to your website through a permalink URL stay on that URL forever. You can adopt a custom structure for permalinks in WordPress. Changing the URL format from “www.url.com/?p=123” to “www.url.com/post-name” makes your website more user-friendly and search engine friendly. This is because the URL format becomes more explicit about what it links to, thereby providing an insight into the content being linked. Permalinks are also great for SEO because they are stable, making it easy to reference your content. You can also track the traffic on individual posts through permalinks, enabling you to work more effectively.
2.WordPress is Focused on creating professional looking websites
When you are building a new website, the need to create something that looks great is paramount. With WordPress, you do not have to worry about making your website look attractive. It is specifically designed to create professional-looking websites. The best thing about WordPress is that you can customize it to create the exact look and design you want for your website. You also have the option to choose from a variety of themes designed by professional designers, giving you endless possibilities. If you are not satisfied with these designs, you can create your own using WordPress ‘ coding structure. How your website looks do matter because it is one of the main aspects that users notice first. It also plays an integral part in making your website trustworthy and credible to people who visit it. A professional-looking website means that you are serious about what you are doing, which is good for business.
3. You can easily manage metadata
Metadata is essential for SEO because it allows search engines to index and rank your website. WordPress makes it extremely easy to manage metadata because you can easily create and update titles and descriptions of every page on your website. You also have the option to edit tags manually or use the All-in-One SEO Pack, which helps with the automatic optimization of titles and meta descriptions. WordPress also allows you to include keywords in your site’s meta description, which is excellent for SEO. It helps search engines understand what your content is all about.
4. You can easily create Alt+M images
Alt+M images are important for SEO because they show search engines what your website’s content is about. WordPress makes it easy to create Alt+M images automatically by simply inserting the keyword you want in the Alt tag and letting WordPress handle the rest. There is no need for you to look through your site manually and add keywords in alt tags. WordPress can create Alt+M images for you quickly and effectively. The best thing about this is that it allows you to add all the keywords you feel are relevant to your site. Thus creating a list of keywords on every individual page.
5. Websites are fast loading
One of the most important things to consider when you are building a new website is speed. Visitors will not wait for your website to load, so it has to be lightning fast. WordPress speeds up your website’s loading time by using cached data that sets in once the site is ready. This means that users can access your site easily and quickly, which improves your ranking and traffic.
6. WordPress themes are optimized for a mobile experience
The best part about WordPress is that you can customize themes to create the exact look and feel you are looking for. There are lots of free themes available on the internet. Still, many premium options allow you to customize your site’s appearance further by choosing from various features, including mobile optimization. The ability to display your content effectively on mobile devices is crucial because most internet users, especially in places like the United States, access the internet using their phones. Targeting visitors using mobiles can help you increase your web traffic and boost your ranking. You can also add the WPtouch plugin to make your WordPress website mobile-friendly.
7. It offers plugins to optimize SEO
Using plugins for SEO can be a great way to optimize your website. For example, Yoast SEO Plugin is one of the best WordPress plugins out there because it helps you add content tagging and category descriptions to make your site more search engine friendly. It also allows you to write keyword-rich meta titles and meta descriptions easily. WPtouch plugin is excellent for mobile optimization because it will enable you to customize your site’s appearance on smaller devices. You can also use a rank tracker plugin, such as the Rank Tracker for WordPress by WooRank, for rank tracking on Google and improve your site’s SEO.
8. It is easy to integrate WordPress with other software tools
One of the benefits of using WordPress is that it easily integrates other software tools, such as Google Analytics. This means that you can use different programs and apps while creating your site. For example, you can use an animated GIF creator to create a custom animation for your logo or banner image. You can also find and add high-quality photos to your website. Keyword research is another great way to optimize your site. You can integrate keyword research tools, such as Google AdWords or Google Trends, with WordPress so you can generate keywords for SEO purposes. All of these tools and more can be integrated with WordPress for a seamless online experience with no downtime.
9.WordPress offers SEO-friendly themes out of the box
The themes that WordPress offers allow you to optimize your website for SEO using Meta tags. Keywords are automatically assigned to each page, making it easy for search engines to index them. This is because the theme determines what keywords are assigned to each web page during the setup process. This allows you to create content quickly and easily without worrying about which keywords to choose or how to optimize them for search engines.
10. It is focused on user experience
The reason that WordPress is so popular is that it offers a better user experience. It allows users to easily browse articles, add new content, share posts with their friends, and more while creating beautiful websites in the process. This makes it ideal for beginners looking to develop their first website or seasoned pros who need a simple platform for publishing their content.
In conclusion, WordPress is an excellent platform for SEO. It offers features that allow you to optimize your site quickly and easily. You can build a new website or redesign using WordPress, allowing you to avoid the hassle of learning complex coding languages. By using SEO tools to optimize their sites, SME businesses can improve their visibility in search rankings and increase the number of page views they see each month. A perfect suite of tools that will help you with your efforts is Seobase. Seobase is a suite of professional SEO tools that allows you to optimize your site, submit it to search engines. It will also help you to find the most effective keywords for your product or service. This can help you rank higher in search results and bring more traffic to your website on autopilot. Head over to seobase.com and sign up to check out the most popular CMS in 2021 using their SERP checker tool.