Challenges With Rank Tracking For Enterprises
As your website grows in size and scale, rank tracking becomes increasingly complex due to four primary factors:
1. Rank tracking is difficult to scale
Managing and optimizing an enterprise website with many indexed URLs, such as an e-commerce platform encompassing 8 million URLs or a dynamic news/media site publishing 100 new articles daily, presents significant challenges regarding routine keyword monitoring and SEO.
The task of consistently tracking the rankings of numerous keywords across this extensive web presence can quickly become overwhelming. Furthermore, optimizing individual pages for specific keywords becomes increasingly complex amidst the sheer volume of pages on the site.
To address these concerns, employing an enterprise rank tracking solution specifically designed for the scale and scope of such websites becomes essential. By leveraging an enterprise rank tracker, businesses can effectively monitor the rankings of many keywords, enabling them to adapt and respond to daily fluctuations in search rankings driven by various factors.
Additionally, utilizing advanced SEO techniques tailored to enterprise rank tracking allows for targeted optimization efforts across the vast array of pages on the website, ensuring maximum visibility and competitiveness in search engine results. 
2. Rank tracking is difficult to maintain
Enterprise rank tracking in SEO is heavily reliant on comprehensive keyword research. This vital process involves identifying the phrases utilized by your target audience when searching for the information or products you provide.
However, conducting keyword research for large enterprises aiming for visibility across millions of keywords can be time-consuming and arduous. Due to these challenges, keyword research is often approached as a "set it and forget it" endeavor or, at best, performed quarterly or annually within enterprises.
Unfortunately, this infrequent approach can result in missed opportunities to track emerging keywords that drive impressions and clicks to your website. In today's digital landscape, where trends evolve rapidly, neglecting recent keyword trends poses significant risks to your enterprise's online visibility. To address this, employing an enterprise rank tracker becomes crucial.
By utilizing an advanced rank tracking tool tailored for enterprises, you can monitor your website's performance and track the keywords rankings. This empowers you to stay abreast of new keyword opportunities and adapt your SEO strategy accordingly. Furthermore, it maintains a competitive edge in the ever-evolving digital landscape.
3. Rank tracking doesn't provide all the valuable details
Organizations often require a higher level of granularity than what conventional rank tracking solutions can offer. While many rank tracking solutions can provide information on keyword rankings, they often lack additional insights.
For example, the number of clicks generated for those rankings. This limitation stems from the fact that most rank tracking solutions rely on scraping Google search result pages to determine rank positions rather than utilizing genuine user search data or actual website analytics.
An enterprise rank tracker becomes essential for organizations seeking more comprehensive rank tracking. These specialized tools cater specifically to the needs of enterprises, providing a deeper level of insight and analysis.
Enterprise rank trackers offer a detailed picture of keyword rankings by leveraging real searcher behavior and website data. This includes valuable metrics such as click-through rates.
This level of precision empowers enterprises to make informed decisions and optimize their SEO strategies. Furthermore, they effectively monitor the impact of their rankings on website traffic and conversions.
4. Rank tracking is missing a lot of context
Addressing the limitations of rank tracking alone, large enterprise websites require a comprehensive solution encompassing more than just tracking positions.
It is crucial for organizations to not only know their rank positions but also understand the underlying reasons behind them. This includes assessing whether their performance is satisfactory or whether technical issues hinder better rankings.
A holistic approach incorporating technical SEO elements into the strategy is necessary to tackle these rank-tracking challenges for enterprise websites. By going beyond traditional rank tracking, enterprise rank trackers can provide valuable insights into rankings' technical aspects. These tools enable organizations to identify and address any underlying technical issues that may impede their SEO performance.
By incorporating technical SEO analysis into the rank-tracking process, enterprises can better understand their rankings and the factors contributing to them. This contextual information equips them with the knowledge to take informed actions and improve where needed. 
Enterprise SEO: How To Go Beyond Rank Tracking
Enterprise SEO encompasses strategies and techniques beyond traditional rank tracking to achieve optimal search engine visibility and online success. While rank tracking is essential for monitoring keyword positions, it provides limited insights.
To excel in the competitive digital landscape, enterprise organizations must implement a holistic approach focusing on broader SEO aspects. Here are a few key areas to consider when going beyond rank tracking in enterprise SEO:
Discoverability is more important than any keyword
Unlike smaller websites, large websites must prioritize tactics and modifications that yield significant success across many pages. Adopting a comprehensive full-funnel approach to SEO is particularly impactful. It directly influences the website's overall performance rather than focusing solely on individual keywords.
For enterprises with extensive websites, this approach proves to be invaluable. Commencing with technical SEO lays the foundation by ensuring seamless crawling, rendering, and indexing of the website. Discoverability emerges as the most critical element among the various stages of the SEO funnel. This signifies that even if you make on-page content changes or conduct thorough keyword research.
It would be futile to drive additional organic conversions if search engines like Google cannot access and explore your content. By prioritizing technical SEO and optimizing discoverability, enterprises can establish a solid groundwork for their SEO strategies.
Furthermore, they enable search engines to navigate and index their extensive website effectively. This holistic approach sets the stage for enhanced organic visibility, increased organic conversions, and improved performance in the competitive digital landscape.
Technical SEO can drive impact
For enterprise SEO, it is crucial to focus on tactics and implement necessary changes that address technical issues impacting keyword performance. The significance of these technical issues becomes evident when we consider their impact on ranking performance, which often goes beyond on-page optimization factors such as content and keywords.
Examining the list of technical issues below showcases how they can hinder ranking performance because:
- Lack of crawling by Google.
- Uncrawled pages recently.
- Inadequate internal linking within the site.
- Canonicalization to a different URL.
- Presence of a noindex tag.
- Non-optimal HTTP status codes.
- Excessive depth within the site structure.
- Blocking of crawling by the robot.txt file.
Traditional rank tracking alone cannot identify and address these issues. It can only indicate that a keyword is not ranking as expected. However, resolving these technical SEO issues is crucial, especially for enterprise websites, as they can impact the overall performance of the entire site or specific templates.
Technical SEO issues
Issues include JavaScript conflicts, incorrect robot.txt files, CSS scripts blocking essential resources, and crawl budget limitations. Furthermore, the duplicate content, and improperly configured .htaccess files, render difficulties. Hence, challenges with site architecture must be resolved to optimize organic search performance.
Prioritizing technical SEO in your enterprise's organic search strategy is imperative. Ensuring that search engine spiders can crawl and access your content enables your human users to discover it through organic search. Brands prioritizing SEO are more likely to experience profitable returns on their investment, with benefits such as increased sales and improved conversions.
According to Forrester Consulting research commissioned by Botify, 91% of brands prioritizing SEO found their investment profitable, with notable outcomes including increased sales from enhanced conversions.
First-party data is king
For enterprise rank tracking and SEO, having insight into the entire organic search funnel is crucial, particularly in leveraging first-party data. Google Search Console (GSC) provides valuable information about keywords, average positions, and the content pages that rank for those keywords.
This data is invaluable for optimizing specific pages and achieving higher rankings for individual keywords or groups. While GSC offers a roadmap to attaining desired search positions in the SERPs, analyzing the data can be challenging, especially for large websites. However, with Botify, enterprises can leverage diverse data sources.
This includes Botify's leading site crawler, customer server logs, search data from Google Search Console accounts, and business/conversion data. By integrating and cross-referencing these multiple data sources, Botify generates comprehensive insights and reports that go beyond the limitations of a single data source.
This approach allows enterprises to understand the true impact of keywords beyond their current position in Google. Rather than solely focusing on rankings, this combined data provides visibility into the actual business impact of keywords.
Enterprise Rank Tracking: Conclusion
In conclusion, enterprise rank tracking in SEO presents several challenges that can hinder the success of an organization's online presence. However, with the right enterprise rank tracker and practical solutions in place, these challenges can be overcome.
Enterprises can effectively monitor and improve their search engine rankings by leveraging advanced tools and technologies, staying updated with search engine algorithms, optimizing for local and global markets, and implementing robust reporting and analysis strategies.
With a comprehensive understanding of the challenges involved and the implementation of appropriate solutions, organizations can navigate the complex landscape of enterprise rank tracking and achieve their SEO goals.
Furthermore, you can create your own project on seobase and get all your ranking metrics in one dashboard to be more organized.
