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How to Find Best SEO Keywords: The Complete Guide

How to find best SEO keywords? Unfortunately, the answer to this question is still somewhat puzzling and requires a lot of research and exploration. Studying your niche and doing keyword research is the hardest and most important part of your SEO strategy implementation. In this post, seoabase will explain what is keyword research and why it is important to find good keywords in SEO. In addition to how to find best SEO keywords and get your niche keyword research done smoothly. 

What is Keyword Research?

Before you start writing content for your website, you must identify proper-volume search terms that fit your website position and domain authority. Keyword research is analyzing and finding a list of keywords that match a particular topic you will show content about for SEO. We determine the relevance of these keywords according to several factors, including your website domain authority, for example.

Keywords may consist of one or two words and are called short-tail keywords, but more often, they consist of several words and are called long-tail keywords. It is preferable to use long-tail keywords, as they are easy to arrange and indicate the researcher’s intention. For example, “Keyword Research” is a short-tail keyword and “the best keyword research tool” is a long-tail keyword. 

keyword research in SEO

Why is Keyword Research Important?

Finding high-volume keywords should not be the primary goal of a keyword search. Instead, you need to make sure that you choose appropriate keywords for your brand and your website’s niche on the Internet so that you can rank on search engines according to SEO factors.

Finding niche keywords after conducting a sufficient and comprehensive search will be the first step toward successfully implementing a clear SEO strategy. 

Keyword research in SEO is the key to attracting visitors to your website. Finding a more relevant and proper-volume keyword may give you better results than other keywords or related keywords. 

Users may search for answers to their queries by using a specific search word they may meet. Likewise, researchers may use a particular word, but their intent for research is entirely different. Therefore, the professional SEO writer must know the researcher’s intention and define it well so that he can provide what the audience needs. 

You may be using a technically correct term; however, there may be a mismatch with what your potential customers are searching for on Google. Therefore, it is essential to know what the searcher intends to give him what he wants. 

How to Do Keyword Research Finding Niche Keywords

You can find the best SEO keywords in more than one way, manually or through the SEO Keyword explorer tool. Although there is no specific method that everyone agrees on, there are some obvious steps that can be followed to find best SEO keywords that seobase will list below:

Study your niche.

The best way to find good keywords to optimize your page is by learning more about your topic or niche. Studying your niche opens new horizons for your imagination and gives you new ideas that help you to implement your marketing and SEO strategy.

Here are some ideas about how to find best SEO keywords and conduct niche keyword research by studying your niche: 

  • Think as if you are your potential customers and know their perspective. 
  • Have discussions and find your niche pain points.
  • Get familiar with your niche online communities, like social media platforms. 
  • Your existing customers are your true treasure, talk to them and get to know them better.

Define your goals.

 Always start your plan by marking the end. Defining the end goal when setting your SEO strategy is a powerful factor in achieving the desired results from that strategy. But, how do you define your ultimate goal to find best SEO keywords? Here are some questions that you should answer before getting started: 

  • Who are you?
  • What is your brand about?
  • Why do you think you are unique?
  • What’s your website about?
  • Do you know the promises you should make on your website?

Answering the above questions will give you a clear view of your brand’s mission and who is the target audience that you are trying to address and attract. Defining your goal will facilitate the success of your SEO plan and your attempts to find the best SEO keywords.

find niche keywords

Make a list of relevant topics.

In this step of your “how to find best SEO keywords for your SEO niche” journey, you should have come to the main category of your brand and the goals you are trying to achieve. Now, you should follow some extra steps and apply them to your goals:

  • First, break your topics into smaller topic groups.
  • Second, list all the topics related to your brand that you want to rank on Google.
  • Then, find the best niche keyword for SEO related to these topics.

Note that themes should be important to your business and relate to buyer personas.

Create a list of the best focus keywords.

Now, you can start creating a list of initial keywords. Make the keywords relevant to your different topics and should consist of terms that your target audience might be searching for on Google or other search engines.

Primary or focus keywords are essential for your SEO strategy of finding the best SEO keywords step. They define your niche and identify your competitors.

To answer the question of how to find best SEO keywords, you can always describe your content and topics and come up with ideas on how others search for it on Google. Finding the best keyword for SEO is easier than you think. 

Use good keyword research tools.

There is a clear advantage of keyword research in SEO using a keyword finder tool, which is that the tool focuses on your niche and the words of your brand and target audience.

You can use the keyword explorer tool once you have defined your objectives, topics and initial keyword list to find the best SEO keywords.

There are many keyword explorer tools that you can use for SEO: 

seobase keyword explorer tool: it helps you find keywords that will take your business to the top with the help of our Keyword Explorer tool. All you have to do is type the subject or initial keyword in the search box, and it will give you a list of other related keywords, with an indication of the search volume and the SEO keyword difficulty.

Google Keyword Planner: it is a free keywords explorer tool that gives you additional ideas on related keywords.

Study the search intent.

Targeting high-volume keywords is not the solution to getting more clicks or increasing traffic to your website. On the contrary, it may be a wrong move that indicates a flaw in your SEO strategy.

But on the other hand, you can target keywords with a suitable search volume and SEO difficulty from easy to medium while focusing on the researcher’s intent. This may be the best solution to get a high ranking on search engines as Google’s machine learning search algorithms compare search terms with user queries to identify the search target.

The researcher’s intention is determined by answering several questions, such as;

  • Why are they searching?
  • What question do they want an answer to?
  • Are they looking for a specific site?
  • Do they want to buy something after this search?

Try to think of yourself as one of this audience and answer these questions so that you have determined the researcher’s intent.

Identify long tail keywords.

Primary keywords are short-tail search words closely related to your overall brand’s main topic or category. On the other hand, long-tail keywords are more descriptive and often focus on a particular topic.

Using long tail keywords will help you get a higher conversion rate, but in return, it will give you fewer clicks. These few clicks will be valuable since they focus on a specific topic or product.

For example, you might use the word “SEO keywords,” which is a short tail word to search for a general and huge topic which is keywords in SEO, but what challenges do you want to know about keywords? On the other hand, you can use “how to find best SEO keywords,” which is a long tail and specific keyword, so of course, you want to know how to find the best keywords to use in your SEO strategy.

how to find good keywords

Find out about your competitors.

In addition to searching for the right keywords and finding a list related to your topic and niche, it is inevitable to be aware of what your competitors are doing. The better you analyze and understand your competitors, the higher your chances of ranking than your competitors and the higher the chances of success of your SEO strategy.

Understanding the competitiveness of different keywords will make it easier to identify search terms that can be very difficult to rank. In addition, it will enable you to find keyword opportunity gaps. You will find the right opportunities to overwork your competitor when you find keywords related to your brand or industry with low to medium levels of competition.

How to Find Best SEO Keywords: Conclusion

To set up your website, you must have enough ideas to push good content and have sufficient competence and experience to set a successful SEO strategy. Regardless of your industry, you will need to conduct research keywords to start your content and marketing activities. Doing organic keyword research can be tedious and time-consuming, but it will definitely pay off in the long run.

By reading this post from seobase, you may have a precise insight into how to find best SEO keywords, what keyword research is in SEO, niche keyword research and a lot of other knowledge. In addition, seobase provides a keyword explorer tool that will boost finding niche keywords, which are your key to ranking on search engines.

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