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is seo a one time thing

The Difference Between One-Time SEO & Ongoing SEO

Is SEO a one-time thing? This heated debate will never end. One-time SEO Vs ongoing SEO are two SEO types. So which would you rather go ahead with? It’s a tough decision to make. However, in this post, seobase will explain each of the SEO types for you, and it is up to you to choose one-time SEO or ongoing SEO, which is more suitable for you and ensures the success of your SEO strategy to achieve a high ranking on SERPs.

So, what are types of SEO, what are SEO best practices, and do you really need one-time SEO service, or will you just achieve your goals using the ongoing SEO service? 

One-Time SEO or Ongoing SEO – What is the Difference?

Many webmasters can’t decide if they need ongoing search marketing, and of course, they can’t find the correct answer to the question; is SEO a one-time thing? Actually, there’s no right and wrong answer to this question. Only you can define what SEO types your website needs. So, let’s know what are types of SEO and what is the difference between one-time SEO and ongoing SEO:

One-Time SEO

Is SEO a one-time thing? One-time SEO is a set of actions that temporarily improve your search engine rankings. These actions include submitting your site to directories, using link exchange programs, and buying paid ads.

One-time SEO is a short-term strategy that focuses on improving your website’s ranking on Google. It involves making changes to your site, such as;

  •  Adding new pages, 
  • Updating existing ones, 
  • Optimizing them with relevant keywords

The one-time SEO is a type of SEO that is usually done once per month. One-time SEO occurs when a new brand or website is built from scratch, optimized for launch, and not monitored or maintained for ranking changes.

SEO compliance

Ongoing SEO

On the other hand, ongoing SEO is a process that helps build your brand and reputation online by creating high-quality content, promoting it across social media platforms, and getting links back to it. Ongoing SEO is a longer-term strategy focusing on building your brand and reputation online. It includes things like;

  • Creating high-quality content, 
  • Sharing it across social media platforms,
  • Getting links back to your site. 

The ongoing SEO is a type of SEO that should be done every day. Ongoing SEO is vital, but it takes time, work, and budget. Ongoing search marketing requires regular review and analysis of analytics. Then, changes are made to the website based on that information. To do this, you must overwork your competitors; therefore, you need to analyze your competitors well. 

You can use the seobase Site Profiler tool to get comprehensive and detailed reports on your site audits to see what it needs. Also, you can keep a close eye on your competitors and get their websites audited and compared to yours.

SEO types

Best SEO Compliance

A lot needs to be done within SEO practices to create a brand-new website. However, starting an ongoing SEO search marketing campaign right away for a completely new site can sometimes lead to a complicated situation. Unfortunately, there is no data to get out of this dilemma to know which direction you need to improve the site, whether it is one-time SEO or ongoing SEO. Hence, knowing the best SEO compliance according to data or help from one of the SEO tools is impossible till now.

You can apply a few SEO hacks until you reach a compromise if you are unsure of your decision on what are the types of SEO you need. After 6 months or so, you can start monitoring and analyzing SEO data that can give you an idea of ​​what is working and what is not working on the site. You can find the needed SEO data on Google Search Console and Google Analytics. Also, you can use the seobase Site Profiler tool to have a deep insight into your website audit report. It’s wise to wait a few months to see the impact of new updates before you start tweaking things regularly. Then, all you have to do is come up with a solid SEO plan and stick with that plan. 


Side Note: No one can know the answer to is SEO a one-time thing; however, to make sure that you are doing everything possible to boost your website’s ranking, you need to do both ongoing and one-time SEO practices. 

one time SEO

Now, is Really SEO a one-time thing: Conclusion.

Reading this post gives you deep insights into what are types of SEO and best practices in SEO. In addition, it would help you understand the differences and help you decide which SEO compliance is the better fit for your business. 

One-time SEO refers to a set of actions that will improve your search engine rankings for a specific period of time. On the other hand, ongoing SEO refers to a series of actions that will improve search engine rankings over an extended period of time.
You need to define your priorities for your SEO strategy. An SEO business takes 6 to 12 months to impact your brand positively. This time estimate changes according to many factors that may be affected by an increase or decrease. The most important of these factors is the intensity of competition in your industry. Are you the only one who can decide whether your brand needs a one-time SEO service or just lean on ongoing search marketing? 

If you doubt your decision, you can contact seobase to get SEO services. We also provide you with the best online SEO tools to help you monitor the evolution of the success of your SEO plan. Using our tools will give you a better chance of flying high on the first pages of SERPs.

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