The Most Important Technical SEO Fixes
There are some things that you may not have realized that are quick, easy, and generally harmless to implement. These little tricks will help your site rank higher and increase the traffic you’re getting.
Definition of Technical SEO
When we talk about technical SEO, your site can deliver an optimal user experience regarding search engines. The types of problems we’re talking about are things like getting a perfectly configured site structure, making sure that your website is crawlable, and ensuring that there are no duplicate or missing pages.
I’m a big fan of the hack and slash approach to website optimization. I don’t believe in spending time on things that will get you where you need to go. For example, if someone is running a photography business, one of the first things they should do is click on their link in “Google Images” and find out if they can improve their page links. If not, then I think it’s more critical for them to focus on their branding than spend weeks figuring out how Google determines image ranking.
List of Tips to Improve Your Technical SEO
1. Use Canonical Tags
A canonical tag is a code that lets the search engines know which page or version of a page should be indexed. If you’re running an e-commerce store, you want to ensure that your canonical tags are set up correctly. It will help prevent duplicate listings, prevent problems with indexing, and generally improve the quality of your site.
2. Make Sure You Have No Broken Links on Your Site
Broken links come from missing images, missing pages, and incorrect links. These easy search engine optimization headaches can be quickly fixed with time and attention to detail. To check for broken links, use Google’s PageRank Checker.
3. Remove Duplicate Content on Your Site
Duplicate content is a term that refers to content that appears on more than one page of a site. It means that you have different versions of the same content in your pages and web pages. It can come from allowing people to submit multiple images of the same product or having a review that has been submitted multiple times by different people. Sometimes duplicate pages can come from the way you’ve created your HTML code, which means removing these using some command-line activities may be possible.
4. Crawl and Index Your Content
Technical SEO tools don’t just mean making sure you have the proper HTML coding; it also means making sure that the content on your site is fully indexable. If you’re not able to search for something on your site, technically speaking, you don’t have a search engine. If you’re having trouble finding a specific piece of information or content, there are two ways to go about fixing it. You can either find it and put it in the right place (and then crawl and index it for that page) or fix the problem manually and make sure SEO Tools for Google knows about it.
5. Make Sure Your Main Keywords Are Optimized
Every time you add a new word, you should use a tool like Google’s Keyword Planner to find out what others are using these words. It will tell you the cost per click and which words are the most heavily used. It’s important to optimize your main keywords early because search engines keep track of those words and can only use them to rank new content.
How to Prioritize Your Fixes
The three different fixes that we’ve discussed are some of the most crucial. When it comes to ranking your website, it’s essential to make sure that you focus on these first and then worry about the others. The best way to find out how well your site is doing is to run a few tests with your keywords, see which ones are getting the most traffic, and focus on improving those first. If there are still problems after you have optimized those pages, see any significant errors such as broken links or duplicate content. It’s also a good idea to scour through your competition and see what they’re doing. Most of the time, they’ll post the SEO rankings of their sites like a professional and share how they did it. It is also a perfect way to get ideas on doing things better.
It is a tricky one, but it’s also essential. When it comes to page value, you must understand what the page is about. If you’re working on your site’s front page and think that these are the most important pages, you need to keep in mind that the search engine sees all content on your site like it’s one extensive document. If you want your site to rank well in search, then you need to make sure that your pages are building off each other so that they each contribute something unique to your site’s overall quality.
Pages that are Important to Achieving Your KPIs
When you start to optimize, it’s essential to keep in mind that you’re only affecting the ranking of pages close to your main keywords. Before you get started, it’s a good idea to list the content on your site and think about what SEO ranking matters the most to you. It is where I would stop and ask myself, “if I had one month and could only affect one page on my website, which page would I pick?” After making this list, it’s time for you to start optimizing. Make sure that these pages are sitting high in search results and focus your attention on those instead of worrying about fixing everything else at once.
Pages that have Highest Potential to Rank Higher
It is what it’s all about, making sure that your website is landing at the top. If you’re doing this correctly, all of your pages are ranked like a professional, and you have no problems with indexing. The problem is that some carriers, especially those directly related to your page’s keywords, will be getting a ton of traffic. It means that if you focus too much on these pages, then your whole website can get buried in search engines. Sometimes the first page of results isn’t worth working on because it doesn’t have as much value as many other issues. It is where you’ll have to make some hard choices on which pages to focus on.
Fixing by Issue Type
It is another tricky thing. If you have a lot of duplicate content and broken links on your site, then it’s possible that the indexing of your whole website will be affected. Some people will say to keep working on everything, but if you think about it this way, you’re only affecting the ranking of your pages every few weeks or so. It cannot be evident for most people who think they will start work at 10 am and finish at 4 pm. They don’t realize that they’re only fixing problems every 3-5 hours. It is why it’s important to know what type of problems you’re improving and doing them at the proper time.
Purely Technical Issues Fixes
When it comes to technical issues, fixing them isn’t that hard. IT means that there aren’t any alternatives to which pages will rank better and what you can do about them. However, it’s essential to realize all of this because most people perform a search and get very frustrated when they see their site come up and then go down, or not even come up at all. There are three options for technical issues: you can either leave the area alone, do nothing at all, or fix them quickly. So these are the options we’re going to look at in this blog post.
1. Do Nothing
The first option is to do nothing. Some people may think that this is a bad idea, but it’s not. Some sites have technical errors but still get a lot of traffic and pages that aren’t even indexed, but they still get a lot of traffic. If you’re getting valuable visitors to your site, then it doesn’t matter if Google indexes them or not. You should only work on these problems if you see that your bounce rates are increasing or if you want to increase the amount of time people spend on your website and bring more users back for more visits.
2. Fixing Technical Issues
The second option is to fix technical issues. The best way to fix these is by using Google’s webmaster tools. It will give you a list of errors on your site and show you a list of pages that are being blocked from being indexed. Some things can happen during the process:
- Some pages or posts may be dangerous.
- There may be mistakes on your website.
- You may have robots.txt errors that get in the way of something else.
These are only a couple of things that can happen during this process, but they’re all ubiquitous and don’t require much work on your part if they come up again. Only when these issues come up again, you need to start fixing them properly.
3. Fixing Technical Issues
The third option is to fix technical issues regularly. If you do this, you must be very diligent in your work. When it comes to technical problems, I like to have a plan and know precisely when they will occur so that I can get things fixed in a short amount of time. For example, rarely will someone have a problem with their robots.
Seobase offers a great way to optimize your website for search engines. But to do this you need to make a plan that focuses on important issues and doesn’t waste time fixing things that are not really worth the effort. This can be confusing at first, but once you get used to it you should be able to stay on top of your website and make sure that your pages are ranking well.