Winning Google SERP Features: Optimize for Visibility
04 October 2022 by Sara Wahba
Winning Google SERP Features required good content planning. The unique content plan you provide on your website helps you win Google SERP features and stand out from many other competing sites. Optimizing your content according to the SEO checkpoints defined by Google and other search engines makes winning Google SERP relatively easy. This means ensuring that your content is explicit, valuable, and organized so that Google immediately understands. Google SERP Features include many forms such as; Knowledge Panels, Featured Snippets, Local Packs, Google Ads, Rich Snippets, People Also Ask questions, Image Packs, Video Carousels, and Sitelinks. In this post, seobase will cover some of the most popular SERP features, how they work, and a plan to make your brand stand out with some optimization.
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Why Should You Care About Winning a Google SERP Feature?
First, you should ask yourself an important question; Why do people often click on the first few SERP results? The answer is that the users want to get the information that interests them quickly and do not want to tour all the sites until they find what they are looking for.As for your website, winning Google SERP features also make it easy to get people to where you want them on your website. Google SERP features is more than just ranking your website on Google. Here is an example of Google SERPs features; you may post a video on YouTube and win Google SERP features, and this video will be visible at the top of the users' search results. The user may not go to your YouTube channel page, but they will still watch your video and content and give you a high viewership. See How You Can Use SERP Features to Boost Traffic
How to Win SERP Features
To find the best how to find SERP features opportunity, you must first make your content more visible to Google using structured data. Also, it would help you greatly if you earned Google's trust by establishing your website as an authority on your topic and following Google's guidelines. Read How To Optimize Your Content In SEO? There are some important things to remember when trying to get a featured snippet, you need to make sure your page is;
Relevant to the search query.
Includes all the information needed to answer the question being asked.
These two elements will help Google determine which page is best suited to answer the user’s question. Furthermore, don’t forget to optimize your title tag and meta description. Finally, make sure your page is optimized for mobile devices. That way, if someone searches using a phone, they’ll see your featured snippet. They won’t need to scroll down to find your answer.
How to Optimize
Suppose you have implemented all you require to win Google SERP features, like making your website trusted by Google with explicit and valuable content. In that case, you can target certain SERP features with a few simple practices. So, here's how to find SERP features opportunity:
Research keywords to find SERP features opportunities.
Make your content clear and answer the researchers' query.
Use structured data to help Google understand your content.
Submit your sitemap to Google.
Use seobase online SEO tools to improve your content and monitor your indicators.
Applying the best practices listed above will qualify you to win SERP features because you will make your site an excellent opportunity for Google to improve its users' experience and thus reward you with Google SERP Features.
What’s The Difference Between Paid and Organic SERP Features?
The difference between paid and organic SERP features when it comes to SERP features is that the webmaster relies on spending big money to get its ads placed at the top of the search results pages in the paid SERP features. In contrast, the organic SERP features are entirely free and do not interfere with the site owner but rather win Google SERP features based on their website containing great and optimized content.
Conclusion
The most important thing to know about Google SERP features is that they help you rank higher in search engine results. They give you more visibility on the SERPs so that when someone searches for a keyword, they see your page right away. It is important to remember when trying to get a featured snippet, it’s not easy. There are many factors that go into getting a featured snippet, so if you don’t see any results after a month of hard work, don’t give up! Keep working on your page and try again later. It’s crucial for your website to check your SERPs on Google constantly. Using the seobase SERP checker SEO tool is your key to keeping your website at the top of search engines SERPs.
