High-Quality backlink: How to know a Quality backlink?

Quality backlinks are the key for your website to build a trust bridge with the different search engines like Google. Backlinks are links that point to another page on the same site. Quality backlinks are essential to search engine optimization (SEO) because Google uses them to determine where websites rank in their search results. Backlinks also help visitors navigate through your site. In this post, seobase would like to explain more about what is quality backlinks in SEO, why high-quality backlinks are important and how to check bad backlinks using the backlinks checker tool to get rid of them. 

What is Backlink in SEO?

Backlinks are links from one website page to another. Backlinks are also called inbound links because they convey another website's traffic coming to your website. You get your website backlinks when other websites link to yours and when you link to other websites, you give them a backlink. The backlinks are a good sign for search engines like Google; they use these backlinks to prove the content is noteworthy. 

What is Quality Backlink?

The quality backlink in SEO refers to content body dofollow backlinks. A high-quality backlink contains some factors to earn this quality; the quality backlink should; 

• Come from trusted, authoritative websites.
• Include your target keyword in the link's anchor text.
• The site (and page) linking to you is topically related to your site.
• The link is a "Dofollow" backlink.
• The link is from a domain that hasn't linked to you before.

A quick reminder: backlink quality is considered on a spectrum, not a binary. Therefore, a link can be high quality without having all of those qualities at a time. It's irregular for a website to have a backlink that includes many factors. You can perform an SEO profiler to get your website backlinks data.

How To Check Backlink Quality?

High-quality backlinks help boost the website’s ranking position and visibility in search engine results (SERPs). So, how to check backlink quality:

Check the anchor text.

Anchor text is a clickable text of a link. When Google crawls a web page and finds an anchor text, it uses it to decide if the destination URL is relevant to the linking page or not. The ideal link includes the main keywords or relevant ones. For example, if your post about online SEO tools, you should link it to a page selling SEO tools. A perfect anchor text would include the word "keyword explorer," "keyword rank tracker," and "SERP checker." Also, you can link some links, including the keywords "backlink checker tool" or "site audit" and "best SEO tools" or something relative to the topic. A mix of anchor texts with Keyword-rich should include:

• Your company, website or brand name
• Generic words like "click here" or "this page."
• Sites that have been around for a while will naturally acquire links with various anchor texts.

Check the linking page and domain relevance and quality.

Page relevance is a very important factor in determining link quality. Including links from high-quality pages with content that’s relevant to your page is going to pass a lot more link juice.  Domain Authority (DA) is an algorithm used by Google to determine the trustworthiness of a site. It measures the importance of a website based on its popularity, age, and other metrics. DA ranges between 0 and 100. Sites with higher DA scores are more trusted than those with lower ones. You can use tools like MozBar, MajesticSEO, Ahrefs, SEMRush, etc., to check the domain authority and page rank of any URL. These tools will show you the number of links pointing to a particular web page. So, if many links come from high authority sites, the page has a good chance of ranking well.  To evaluate page or domain quality, ask yourself these questions: 

• Does the page's topic match the topic or niche of the general website?
• How aggressively do ads monetize the content?
• Is the webmaster posting quality content aiming to help users? 
• Do a lot of your links come from the same IP address?
• Is it a unique domain?
• How "far away" is the linking domain from Google's trusted seed sites like "Wikipedia"?

Check The Backlink Location

Every link on a page gives a part of the page's link juice. However, not all links on the pages provide the same value. Choosing where backlinks appear is very important, as where a backlink appears on the page will significantly impact how beneficial it is for SEO. A basic web page has five sections:

1. Header
2. Footer
3. Right sidebar
4. Left sidebar
5. Body content

These five sections could contain external links that pass link juice to their destination page. The location of the backlink influences how much link juice it passes through in the content body. Therefore, the higher the link appears on the page, the more critical it is for SEO. In addition, a page with many backlinks (more than 200 links) will significantly damage your SEO. Therefore, this page will only be marked as a page for selling backlinks. The amount of link juice passed by a link equals a page's total link juice divided by the total number of links on a page (The amount of link juice = a page's total link juice ÷ the total page number of links), including all nofollow links.

Check the backlink profile.

Also, it's important to check the site's backlink profile to yours. This means checking out who owns the domain name and what kind of websites are linked to it. Are they authoritative sites with lots of backlinks? Or are they spammy sites with few backlinks? Furthermore, you can use tools like Ahrefs, MajesticSEO, Open Site Explorer and seobase backlink checker to find out more about any website's backlink profile. These tools will show you the entire backlink profile like; where the backlinks come from, how many there are backlinks, and whether they are from high-authority domains. You can check bad backlinks and disavow them using the Google Search Console help. 

How to Check High-Quality Backlinks: Conclusion

Checking quality backlinks requires checking many factors; you should make sure that the link has relevant anchor text. If not, then it's probably spam. It is easy to overlook the traffic when considering the SEO value of high-quality backlinks. However, quality backlinks send referral traffic to your website. This won’t benefit your SEO straightforwardly; however, it contributes to your overall marketing performance. You can use the seobase tool backlink checker to check bad backlinks for SEO.