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As the experts always state, SEO is an ongoing effort that demands timely changes, analysis, and reiteration. However, in our desire to produce better SEO results, sometimes we miss the most obvious issues. Join seobase, as we explore the world of common SEO pitfalls that often get overlooked and learn how to fix SEO issues.
Now, let's explore common SEO challenges and learn how to fix SEO issues after performing a site audit:
If your site is hard to navigate, not all buttons are working, and it's not adapted to different screens, you have a poor user experience. Also, excessive pop-ups can be a factor that lowers UX. This can frustrate the user and lower your conversions, penalizing you by Google.
How to fix SEO issues: After performing a site audit, follow the guides of proper UX, maintain website responsiveness, and ensure that pop-ups do not overlay the content and can be quickly rejected.
As we stated before, not all backlinks bring value to your website, and it's essential to identify the ones that need to be removed from your profile. Apart from not getting value, harmful backlinks can signal to Google that you're using black-hat tactics (even if you don't use them). These links can harm your domain authority and drastically lower your ranking.
How to fix SEO issues: After performing a site audit, tools like Google's disavow tool can communicate to Google your desire to remove toxic backlinks from your profile.
Read: Toxic Backlinks: How To Identify And Disavow Them Effectively
Google values original content, and it can drop the ranking of a website if it has a lot of pages with unique URLs but the same content.
This happens mostly in e-commerce when one product is put into multiple categories. These categories create new pages for the same product, and search engines crawl them and see them as duplicates.
How to fix SEO issues: If you've identified this issue during your site audit, canonical URL will help signal to Google which pages out of all duplicates should be ranked.
If your website takes a long time to load - that's a bad sign. Search engines consider loading speed a major ranking factor: users tend to bounce off your page if it loads too slowly, so search engines do not see a website as valuable to recommend.
If you need a thorough assessment of your website speed, you can utilize tools like Google PageSpeed Insights.
How to fix SEO issues: To improve your page speed, compress the size of the files. For example, if your content features many images, compress them with tools like TinyPNG.
The majority of SEO tactics revolve around keywords. We're taught to use more relevant keywords to target the right audience and trick the ranking system; however, search engines have become more aware of keyword-stuffing tactics. Nowadays, keyword stifling leads to penalties from Google and poor user experience.
How to fix SEO issues: Authentic content with natural keyword placement that doesn't disrupt content flow is the best way to handle keywords without stuffing.
Read: What Is Keyword Stuffing, And Why To Avoid It?
The majority of the users search from their phones or tablets. Google even implemented mobile-first indexing to assess if the sites are mobile-friendly. So, if your website is not adapted to different screen sizes and a variety of devices, then you're guaranteeing a drop in ranking, organic traffic, and high bounce rates.
How to fix SEO issues: During your site audit, test if your website is mobile-friendly. You can do that Google's Mobile-Friendly test. Later, you can implement recommended UX guidelines to improve your mobile responsiveness.
Alt text is a tag placed in the image description - it is also a tool that communicates with search engines by telling the crawlers what the image is about. Alt text is a simple yet effective way to improve your SEO.
How to fix SEO issues: SEO site audit can identify broken images with missing text. So, in this case, just keep an eye out for the image content and improve it as much as possible.
Read: Image SEO: Strategies for Optimizing Your Visual Content
Similarly to alt text, the meta description is a small content excerpt (no longer than 160 characters) that communicates to the audience what the page is about. This excerpt helps to index your page. Besides search engines, users also read meta descriptions to understand what value your page brings them.
However, a lot of times, meta descriptions need to be longer or missing altogether. That's why your meta descriptions, like page content, should always be well-written and optimized with relevant keywords.
How to fix SEO issues: Run a site audit to see which pages lack meta descriptions and perform worse, even with meta descriptions present. Optimize descriptions based on the result of the site audit.
We've discussed how search engines crawl your website, analyze it, etc. But sometimes, the most significant SEO issue that you have is the fact that crawlers need help to assess your website. This can happen for different reasons but always results from supporting SEO issues such as unindexed pages, link issues, poor site architecture, and redirect loops.
How to fix SEO issues: After performing a site audit, either check the indexing status of your pages or go through the list of identified issues. Lack of crawlability is the easiest to miss but can harm the most. So consider this while assessing your website issues.
Sometimes, all you need to do is to look at the picture as a whole. Identifying and fixing common SEO issues can be tiring, but when you know where to look, your site audits will become much easier, and issues will be less present.
Learning how to fix SEO issues is crucial for anyone who has to deal with the ongoing maintenance of blogs and other web pages. So, follow this easy guide and improve your SEO health quickly and simply!
Learn all about SEO best practices with seobase!
Backlinks are a cornerstone of a successful strategy. Understanding how to check backlinks using Google is crucial for any website owner or marketer looking to enhance their site's visibility and ranking.
In the ever-evolving landscape of digital marketing, the ability to attract organic traffic to your website remains a cornerstone of success. The art and science of keyword research techniques is central to achieving this, a fundamental aspect of search engine optimization (SEO).
At the heart of effective SEO lies the strategic selection of keywords—those terms and phrases that users input into search engines to find relevant information. Exploring how to identify keywords for SEO is crucial for optimizing your content and ensuring it ranks well in search engine results pages (SERPs).
In search engine optimization (SEO), backlinks are among the most significant factors influencing a website's ranking. A backlink, simply put, is a link from another website to yours.
In the world of SEO, understanding where your website stands in search engine results is crucial. This is where a tool like Rank Tracker comes into play, offering insights essential for assessing your current position and planning your future strategies. If you're new to SEO or looking to refine your skills, you've probably wondered how to use Rank Tracker effectively.
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