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are internal links good for SEO

How to Use Internal Linking to Boost Your SEO Strategy?

Internal linking is a crucial component of a successful SEO strategy. By linking various website pages together, you can significantly improve site navigation, enhance user experience, and boost your website's ranking in search engine results pages (SERPs). 
This guide from seobase will delve deep into the art and science of internal linking, exploring are internal links good for SEO or not, how to avoid having too many internal links, and how to craft a powerful SEO internal linking strategy.

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What Is Internal Linking?

Before exploring the specifics of an internal linking strategy, it's essential to understand internal linking. Internal linking refers to creating links that go from one page on a domain to a different page on the same domain. This contrasts with external links, which point to pages on other domains. 

Read: What Is Internal Linking And Why It Is Important?

seo internal linking strategy

Why Are Internal Links Good for SEO?

Internal links are not just navigation tools; they are powerful instruments for SEO. They help search engines discover new pages, understand the structure and hierarchy of a site, and distribute page authority throughout the site. 

Read: Internal Linking for SEO: Why & How?

Let's break down the benefits further:

Improved Site Navigation

Internal links guide users through your website, making finding the content they are interested in easier. This enhances the overall user experience, a factor that search engines consider when ranking websites. 

Enhanced Page Authority Distribution

By using internal links, you can distribute the authority of your main pages to your subpages. This is often referred to as "link juice" distribution. Strategically placing internal links on high-authority pages to lower-authority pages can help improve the rankings of the linked pages.

Boosted Page Indexation

Internal linking facilitates search engine crawlers' jobs. Clear paths between different pages help search engines index your site more thoroughly, ensuring all your content can rank.

interlinking SEO

Crafting an SEO Internal Linking Strategy

Creating an effective internal linking strategy requires careful planning and consideration. Here are some best practices to follow:

1. Use Relevant and Descriptive Anchor Text

The anchor text, or the clickable text in a hyperlink, should be relevant to the page you're linking to and include keywords that describe the page's content. This helps users understand what to expect and provides search engines context about the linked page. 

Read: How to Optimize Your Anchor Text Strategy For SEO

2. Link Deep

Avoid just linking to your homepage or contact page. Instead, focus on deep linking to content that is harder to find. This can include blog posts, product pages, or other content that provides value but might not immediately be visible on your site.

3. Maintain a Reasonable Number of Links

While internal linking is beneficial, having too many internal links on a single page can be detrimental. It can overwhelm users and dilute the link juice distribution, making it less effective. Ensure your internal links are relevant and add value to the user's experience.

4. Create Content Hubs

Content hubs are pages that provide links to related content on a specific topic. These hubs help users find related content easily and allow you to establish authority on a subject. They are a powerful tool for SEO interlinking. 

5. Regularly Audit Your Links

An often overlooked aspect of internal linking is the need for regular audits. Broken links, outdated content, or irrelevant links can harm your SEO efforts. Regularly reviewing and updating your links ensures your site remains user-friendly and search-engine-friendly. Use the seobase Site Profile Tool to audit your website effectively.

should you use internal linking

How Can seobase Backlink Checker Help Your Website SEO?

backlink checker

The seobase Backlink Checker is a potent tool designed to assist website owners and SEO professionals in enhancing their website's search engine optimization (SEO) efforts. Backlinks, links from other websites to your own, play a critical role in SEO. 
They act as a vote of confidence from one site to another, signaling to search engines that others find your content valuable and trustworthy. Here's how the seobase Backlink Checker can help improve your website's SEO:

1. Identify and Analyze Your Backlink Profile

The primary function of the seobase Backlink Checker is to allow users to see which websites are linking to their own. This comprehensive view helps you understand your site's current standing in terms of backlink quantity and quality. By analyzing your backlink profile, you can gauge the health of your SEO efforts and identify areas for improvement.

2. Assess Backlink Quality

Not all backlinks are created equal. Links from reputable, high-authority sites have a more significant positive impact on your SEO than links from low-quality, potentially spammy sites. The seobase Backlink Checker provides insights into the quality of your backlinks, including the authority of linking domains. This information is crucial for assessing which backlinks boost your site's credibility and which might harm your SEO performance.

3. Monitor Your Competitors' Backlink Strategies

Understanding the competitive landscape is essential for any SEO strategy. The seobase Backlink Checker lets you peek into your competitors' backlink profiles, offering valuable insights into their SEO strategies. By analyzing where their backlinks are coming from, you can identify potential opportunities for your site to secure useful links and discover new industry-relevant sites to target. 

4. Find and Fix Broken Links

Broken links leading to your site can negatively impact your SEO by wasting link equity and potentially damaging user experience. The seobase Backlink Checker can help you identify broken or lost links. This enables you to take corrective action, such as contacting the linking site's webmaster to fix the link or redirecting the broken URL to an active page on your site. 

5. Discover New Link Building Opportunities

You can uncover new link-building opportunities by regularly monitoring your backlink profile and competitors. Identifying where your competitors get their links can inspire new content ideas or partnership opportunities you might not have considered. This proactive link-building approach is essential for expanding your backlink profile and enhancing your site's authority and visibility in search engine results. 

6. Track Your SEO Progress Over Time

An effective SEO strategy requires ongoing effort and adjustment. The seobase Backlink Checker allows you to track changes in your backlink profile over time, providing valuable feedback on the effectiveness of your link-building efforts. By monitoring these trends, you can refine your strategy, focusing on what works best for your site and adjusting tactics.


Internal linking is a fundamental aspect of any SEO strategy. By understanding how internal linking works and implementing a strategic approach to linking for SEO, you can enhance your website's user experience, improve site navigation, and significantly boost your SEO performance. 

Remember, the key to a successful SEO internal linking strategy is thoughtful, relevant, and user-focused. When done correctly, internal linking can be a powerful tool in your SEO arsenal, driving more traffic to your site and improving your overall online presence.

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