Long Tail Keyword Research Made Easy in 2024

Unless you're a company with a lot of marketing clout and a large budget, you know how important keyword research is for SEO. It's not uncommon for small businesses, especially those with a tight spending budget, to take shortcuts and use the same few keywords repeatedly in their SEO efforts. While it can be tempting to use the same sets of keywords over and over again, you'll see better results if you invest the time to research keywords that are less competitive but still have good search volume and traffic to the website.

What are the long tail keywords:

One of the main reasons businesses, especially small businesses, and startups, fail to succeed on the Internet is that they’re obsessed with keywords that are highly competitive. Yes, competition will intensify if you rank for keywords with high competition. However, many low-competition keywords are available for search engines that are worth researching and pursuing, oftentimes they are referred to as long tail keywords. Long-tail phrases tend to be longer than average, and the additional backlinks they'll receive due to their popularity will help them rank higher in search engines.

How to find long tail keywords: 

There are a few ways to find long-tail keywords worth your SEO efforts. Here’re 3 simple steps for you to start the process. 

Come up with the list of keyword ideas:

When it comes to keyword generation, the better your ideas, the better the result. To get the best keyword ideas, you need to brainstorm. Think of the products and services you provide, your targeted audience, and what they might search for online, and develop a list of low-competition keywords that you can use in your next SEO campaign. Suppose you don't have enough ideas to develop a few good ones, do some internet research. Tools such as Google Trends and seobase Keyword Research Tool will tell you what people have been searching for in the past few years, what they're asking about right now, and what they might be looking for two or three years from now. To find new keyword ideas, consider analyzing current searches in your market category, your competitors' keywords, your own website's keyword data, and what keywords you're ranking for. The goal is to identify keywords that your target audience searches for, but don't place any emphasis on ranking for them. Suppose you're making sure to stay away from too many high-competition keywords. In that case, you should also focus on creating long-tail key phrases that aren't as common as other search terms but do have a high possibility of being searched by people in your niche industry. Now that you have a list of keyword phrases and know where your traffic is coming from, it's time to start focusing on body language. Identify where the majority of traffic is coming from on your website, then identify the keywords associated with that source of traffic and start focusing on optimizing them. If you're not in a position to brainstorm your keyword phrases, some paid keyword tools can help you with the process. Although there are many different paid keyword tools available, most free ones will help you achieve the same results as their paid counterparts. The main difference between the free tools is that some of them have better customer support and more accurate data retrieval. In contrast, others have more features and higher accuracy in determining search volume and competition. When coming up with keywords, it's important to keep in mind that you can use these ideas for future campaigns. Many high-competition keywords are short-term in nature and will only bring a short amount of traffic to your website. On the other hand, long-tail keywords have much greater chances of bringing consistent traffic over time. If you're unsure how to use long-tail keywords, separate your terms into the multiple words they represent or use synonyms that are close substitutes for your target markets.

Research your ideas with the keyword explorer tool

Once you have come up with a list of keyword phrases that you can use, it's time to do some research using tools such as Keyword Explorer SEO Tool. Using tools available to you as an SEO tool will help you generate high-quality keywords without wasting too much time and money on a low-quality tool. One of the easiest and most reliable ways to research keywords is using Seobase Keyword Explorer. To use this tool, you can enter in the keyword phrase you're researching, click "Search," and the tool will immediately show you a list of related keywords that fall under the same parent keyword.  These tools' data is often more accurate than what you'd find from other SEO tools. If you would like to explore more great keyword ideas, the Keyword Tool can help you get some. Just select Ideas or Suggestions to identify more ideas of what keywords to include in your keyword research process.  When researching keywords, it's also important to keep a close eye on the competition. It's not enough to have a good keyword idea and brainstorm it. It will help if you know your competitors in your niche, what their keywords are, and what keywords they have been ranking for in search engines. It will also help you do a bit of research on what keywords your audience tends to search for to incorporate those words into your marketing campaign. Your customers will likely have many different keywords they search for, and your SEO campaign should be designed to capture as many of them as possible. Using Keyword Research Tool, you can come up with an endless list of keywords and phrases to help you get a bigger piece of the pie in your market niche.

Filter out "low difficulty keywords"

Once you have researched your keywords, it's time to develop a list of keyword phrases that you can use. It's important to focus on the keywords that will be easier and less competitive for you to rank for. These are known as "low difficulty keywords" and are typically the ones that will bring visitors to your website in the shortest amount of time and provide you with the highest engagement or click-through rates. However, if you're not able to rank for these keywords, it doesn't mean you shouldn't use them in your content. They may still bring traffic to your website and help you gain an audience for your marketing campaign. Low-difficulty keywords can be altered in any way you see fit. If you're a small business trying to promote your products and services, then common sense tells us that the most difficult and time-consuming keywords to rank for are those related to your industry. If there's something you can do differently than the larger companies in your market, then include that in your content and focus on ranking for those keywords. If you're in a highly competitive niche, you will likely want to focus on the lower-difficulty terms and phrases. If you are in a less competitive niche, it's okay to rank for more difficult keywords.

How Seobase calculates keyword difficulty

Before collecting any data, the API gathers the top ten websites that rank organically for a certain search on the first page of Google. It then calculates the ranking score for the first domain and the ranking score for the first domain's page ranking for the term in the second domain. These rankings are determined by the number of backlinks connecting to the domain and the page in question. They vary from 0 (no backlinks were found) to 1,000 (a large number of backlinks were found). Once this is completed, the domain rank is multiplied by 0.1, and the page rank is multiplied by 0.9, resulting in a final score of 100. The values obtained as a result are combined and then divided by 500. ((domain rank * 0.1) + (page rank * 0.9)) / 500 = ((domain rank * 0.1) + (page rank * 0.9)) The same computation is carried out for each of the ten domains and their respective landing pages. After that, the API sorts domains in ascending order by rank value and identifies the domain with the median rank value. The median is subtracted from the mean by 0.2. The obtained value is divided by 0.8 to get the final result. (median value – 0.2) / (median value – 0.8) Multiplying the result by 100 to convert it to an integer (e.g., 0.6 * 100 = 60). If the value is larger than 1, it is shortened to the lowest possible value.

Increase your list with these five techniques:

Use the Keyword Tool to create your keyword list with synonyms

The Keyword Tool can help you create synonyms for your target keyword. The tool will help you identify keywords with similar meanings to your target keyword, which can also help you get a bigger piece of the pie. In addition, these words or phrases may not have been used as often in your niche, so they are easier to rank for. You can use these keywords in place of your target keyword when creating content for your website or in a marketing campaign.

Check out the competition and their keywords

If you're an internet marketer targeting a highly competitive niche, it's important to see what keywords your competitors are ranking for and which ones you should focus on. Ranking for those keywords in Google will give you more visibility and higher sales. If there is something you can do differently than the larger companies in your niche, then include that in your content and focus on ranking for those keywords.

Identify your target audience's main keywords

When creating content for your marketing campaign, you need to ensure that you are on the same page as your audience. You don't want to be targeting keywords that don't align with their interests or needs. Use Google Analytics and Google Search Console Tool to identify how your audience is searching for terms related to your niche.

Search for the relevant intent keywords  

Search intent keywords 

Search intent keywords are highly related to the search term and have a high click-through rate, but they also lack length and require more backlinks. This is typically the type of search term that your customers use when searching for answers or help on a particular topic. If you already have an established website that serves your audience, then you can use this keyword to encourage them to do more research on your site.

Investigational keywords

Users are actively looking for more information. When they search a query, they want answers, not products to buy, so keep this in mind when creating content for your website and marketing campaign. 

Transactional keywords

Users are actively making a purchase decision. They need to know how many products are in stock or if there is a promotional code before moving forward with the purchase online. When you create content for your website and marketing campaign, keep this in mind. 

Also read What Is The Keyword Golden Ratio

Explore ideas and suggestions within Keyword Explorer:

There are several different ways to perform keyword research for your website. Keyword Explorer can give you valuable insights into the popularity of a particular keyword, how hard it will be to rank for that term and a good starting point for generating content. The tool will also show you related terms and ideas from Google's autocomplete suggestions and provide a list of suggested search queries to help you find other related keywords. In conclusion, keyword research is a step that every website owner should take before deciding on a domain name, buying web hosting, or putting together your marketing strategy. You need to know what your audience is looking for and how they search for information about your niche. This process can seem a bit daunting at first, but it will be second nature to you once you get the hang of it. seobase will give you all the basic tools to start finding and evaluating keywords so that everything will be effortless.