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On-Page SEO

On-Page SEO: What is the On-Page SEO?

On-Page SEO is your key to ranking high on SERPs. Search engines such as Google or Bing are the number one source of website visits. For example, Google records more than 5,600,000,000 daily searches by different users worldwide. These users are your potential customers.  Therefore, the Google search processes provide unrestricted opportunities to increase your website traffic and sales if your website pages appear in the results Research (SERPs) first for potential clients. On-Page SEO helps you take your place at the top of Google's first page and other search engines.  You may not have any information about the on-page SEO factors for websites or the importance of optimizing websites for search engines (SEO). However, don't worry, as once you finish this article from seobase, you will realize the on-page SEO importance and the steps and factors you should consider for On-page SEO optimization for your website. Seobase will mainly discuss all On-page SEO factors to provide the best browsing experience for your website visitors (your potential customers).

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What is On-page SEO?

On-Page SEO is all about website optimization related to the content, design, site structure and page loading speed to meet the search engine's requirements. Besides, on-Page SEO facilitates the indexing process,  archiving and showing your website pages in relevant search results from potential customers. See 5 Simple Steps To An Effective SEO Strategy In addition, On-Page SEO helps you provide the best browsing experience for site visitors that meets the essential visiting purpose, whether it is searching for information, completing a purchase, or searching for a local business website. On-page SEO helps the search engine see your website as valuable. As a result, that will improve your rankings or visibility in search results on Google, Bing, and other search engines.

Why do On-page SEO?

Asking why is On-page site is so important, like you ask why is SEO so important. It is an essential part of SEO. You can't rise on the first search results of potential customers unless you achieve your website search engine optimization (SEO). That depends on two indispensable parts: On-Page SEO and Off-Page Technical SEO. The results of the On-page SEO may take some time. However, it drives you to get higher search rankings, high traffic and visits to your website, and more conversions. Your website traffic and sales will increase once you implement an effective on-page SEO strategy

What On-page SEO Ranking Factors Should I Optimize?

On-page SEO includes many ranking factors. Clearly, it is a resourceful way to improve your rankings on SERPs and make your website more competitive and challenging to beat. Therefore, when you run your SEO web site audit you will find that you need to optimize all of these factors parallel. So, what are the on-page optimization factors you should focus on include:

  • Valuable content,
  • URL,
  • Right keywords, 
  • Heading tags,
  • Title tags,
  • Internal linking,
  • Images,
  • Alt tags,
  • Meta description,
  • Website/ page speed,
  • Mobile-friendliness.

How to Optimize for On-page SEO?

Now, if you perform your SEO site audit checklist and get your site audit report, you'll find out what factors you should optimize. However, it would take some time to see the results, but you can use a smart SEO tool to optimize your on-page SEO report. See How to Rank #1 on SERPs So, how to use the site audit report for your business interest and improve your on-page SEO? 

Valuable Content

Content is the king! The valuable content allows users to get answers and provides the search engines with context. A valuable content gives users a good reason to visit your site. On-page SEO for content spins around the following practices:

  • Use keywords in Headlines and chunks.
  • Add skimmable headings to your content. 
  • Add helpful images to the content.
  • Use correct spelling and grammar tool. 
  • Make your content trustworthy and authoritative by adding backlinks using the backlinks tool from seobase.
  • Avoid duplicate content. 

Duplicate content on multiple pages on your website affects SEO strategy negatively for 2 reasons:

  • First, Google algorithms don’t know which page to rank. 
  • Duplicate content confuses site visitors.


Look at the following two URLs, which of the following URLs would you visit, for example?

  • https://www.example.com/category/subcategory/keyword.html
  • https://www.example.com/125typu4f5ww56fifl6639j875fe.html

Definitely, it would be the first one. It will help more if you include your keywords in the URL instead of a non-sense string. It will be easier to navigate and gives users a better idea of your page topics.

Right Keywords

Keywords research is important for SEO. Choosing the right keywords to describe words used in SEO to target valuable user queries and to improve your rank on SERPs.You can search and explore the right keywords for your content using tools for keyword research. Keyword research tools like the seobase Keywords Explorer Tool helps you understand the keywords people research related to your products and services. If you run a small company you can use the best SEO tools for small business from seobase. You should focus on the long-tail keywords or keywords with three to four words. Or you can hire a keyword research company to place your keywords right. 

Heading Tags

Use heading tags to break your website content up with H2s, H3s, and H4s to improve its readability. You can the keyphrase or the related keywords to the headlines to provide search engines with more context for your page. Include the main keywords in the H1 to improve your on-page SEO. 

Title Tags

The title tag is the page’s title, but it only appears in search results. Page Title is the most significant factor in determining whether pages on your site will be clicked and visited when they appear in search results.  Factors for optimizing the title tag of each page of your website:

  • Use the keyword preferably at the beginning of the title.
  • The title should not exceed 65 characters.
  • Insert the title through H1 Tag.
  • Include a brief description of the page content.
  • Include business name if applicable.
  • Match the search purpose (providing information - acquiring products - booking and purchasing services - searching for a local business location).

Internal Linking

Internal linking represents linking your website and other pages on the same site. Use internal links to improve your on-page SEO by:

  • Adding internal links to relevant, existing content in new posts.
  • Adding internal links from relevant, existing content to new pages.

You can check the status of your internal linking using seobase backlinks checker tool.


Undoubtedly, images are vital for SEO. You can improve your on-page SEO following these tips:

  • Include images in your website content, like stock photos, custom graphics and screenshots.
  • Compressing your images before adding them to your website is a very good way to optimize your website. 
  • Don't use an oversize image. Oversize images affect your page speed. As a result, that will impact your rankings.
  • Add alt text makes your website more accessible.
  • Include usability features to your website such as transcriptions for videos and alternate text for images.

Alt Tags

Alt tags gives the search engines more information about multimedia, like images and videos. Why are the alt tags important for SEO? search engines can't see multimedia elements, so they count on alt attributes to know what the multimedia is. To improve your on-page SEO, add some descriptive phrases to the image to allow Google gets information about your multimedia.

Meta Description

The meta description of your page topic is your page’s summary and appears in SERPs. It’s a SEO factor that helps users to learn more about your page. The meta description can affect the on-page SEO strategy directly.  Google bolds user search terms in your meta description to optimize your meta description for on-page SEO. 

  • Include your main keywords and related keywords in the meta description to get the best SEO results.
  • Don't exceed 160 characters writing your meta description, for the best results.

Website/Page Speed

Page speed is a technique to calculate how fast content on a page loads. For example, Google uses the page speed factor as a ranking factor on SERPs. You can control your site speed and page speed applying the best practices for page speed, like compressing images, eliminating unnecessary website code, and more. Use PageSpeed Insights to check your speed. Also, you can know your website page speed using an SEO site audit report from seobase.


The mobile-friendliness factor defines your site’s usability on smartphones or mobile devices. More than 50% of the Internet’s traffic comes from mobile devices. Search engines use mobile-friendliness as a ranking factor. In addition, they consider mobile compatibility when it ranks your website. Low compatibility means low rank on SERPs. Use Google’s Mobile-Friendly Test tool to check your site’s responsiveness. Or you can ask for a consult from seobase to get the best SEO tool for small business.

Get seobase Professional On-page SEO help.

You can optimize your on-page SEO strategy simply using seobase SEO tools set. Using seobase SEO tools set, even the unoptimized pages, such as the “Contact Us” page, could help your business rank on Google SERPs. You can use Keywords Explorer to find the right keywords. Seobase presents SERP Ckecker tool to check your rank on SERPs. It also matters to SEO to check your rank on Google ad other search engines, you can use Rank Tracker tool from seobase. 


To improve your on-page SEO and know what factors you need to improve, audit your site. Therefore, you can look at separate pages manually, based on your preference. For the best SEO practices, you can use seobase Site Profiler.

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