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Ranking In Search Engines: SEO Ranking Factors

Ranking In Search Engines: Top SEO Factors in 2024

Ranking in search engines factors are multiple. Each SEO factor helps you rank high on SERPs, which is the main goal for every webmaster. In addition, these factors help search engines like Google, Bing, and other search engines to determine the rank mechanism and which sites should arise in the search results. Based on these SEO factors, you can optimize your online results on SERPs. So, focusing on the most influential ones can aid your website significantly. When it comes to ranking high on the different search engines, you should consider the following 10 most crucial SEO ranking factors. You can monitor your rank on SERPs using a SERP Checker Tool.

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Ranking In Search Engines: High-Quality Content

The revamped, striking, original and illuminating content consistently ranks high on the top of the first page of the search engine page results (SERPs). Therefore, Google mainly focuses on content quality. Here’s are some value of the content for you to consider:

Unique, Original and Valuable Content

Google values unique content and new. Therefore, ensure the content is unique and better than other sites ranking for the exact key phrase.

Fresh & Up-to-Date Content

Keeping your content updated and revamped makes good signs referring to the search engines. So, keep your content fresh and informative to enhance your rank on SERPs.


According to some studies in the “Effective SEO and Content Marketing” book, the articles and blog posts with around 1,890 words commonly rank at the top of the first page. However, there is no rule to ranking high based on the content length.

Content Structure

Use a lot of headings and subheadings like; H2, H3, H4, etc., to keep the content coherent and enhance the readability. In addition, enhance the format by utilizing HTML tags, numbered lists, and bullets to systematize your content.

Ranking In Search Engines: Backlinks

Backlinks have become one of the most crucial SEO factors to ranking high on SERPs. Moreover, the quality backlinks direct Google’s ranking algorithm to a crawl to index your website pages. Internal (Inbound links) and external links (backlinks -Dofollow and Nofollow -) make your website pages trustworthy for Google. You can check your backlinks' quality and validity using a backlink checker and the best SEO tools

Ranking In Search Engines: Search Intent

When it comes to matching the search intent of content, it is basically about what the user is searching for in search engines. Every keyword is noteworthy to Google, and understanding the provocation behind that search is critical. The search style varies according to the type, content and format of the content. For example, suppose Google displays charts, infographics and videos in the top results for specific keywords. So, consider posting these types of content using the required keywords to rank high on the SERPs.

Ranking In Search Engines: Website Loading Speed

According to the Google Core Web Vitals report, in May 2021, Google made website loading speed a segment of its Core Web Vitals – a selection of factors that Google thinks influence user experience.  You have to know how to increase your website page speed load for your audience and guarantee an excellent user experience. You can test your website speed using an SEO site audit tool, like; seobase Site Profiler.

Ranking In Search Engines: Mobile-Friendliness

Mobile-Friendliness means seeing that new websites generally show users—and search engines—the same content on both mobile and desktop devices. According to Google, they announced that default mobile-first indexing will be enabled for all new, previously unknown Google Search websites starting July 1, 2019. Thus, Google always refers to the importance of mobile-friendliness by Mobile-first indexing.

Ranking In Search Engines: Domain Authority

According to Moz, Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain authority (DA) is an SEO ranking factor that reflects your website’s expertise and its potential to rank on Google. The DA performs by a score between 1 and 100. Higher the domain authority, the higher the probability of ranking on Google. 

Ranking In Search Engines: Keyword Optimisation

Keywords optimization is the most vital SEO ranking factor. Therefore, you should know your target audience needs to add matching keywords that meet their needs. That way, you will rank high on the SERPs using the keywords. At the same time, this way, you'll provide an excellent user experience. You can explore the right keywords using the seobase Keywords Explorer Here are some recommendations you should consider for optimizing your website:

  • Use title tags
  • Write unique meta descriptions using your focus keyword
  • Add image alt text to help Google understand what your visuals are about
  • Use keywords as an anchor text linking to your web pages
  • Use LSI keywords to help Google determine what the content on your site is about
  • Don't over-optimize using too many keywords.
  • Include the main keyword multiple in H2 and H3
  • Add the main keyword in your post's URL

You can use the keyword rank tracker tool to monitor your rank on the search engine results pages. 

Ranking In Search Engines: Website Structure

Your site’s structure can help nail your SEO ranking. For example, it includes a crawling or indexing viewpoint. The website structure is crucial because it helps search engine crawlers discover your site and pages quickly.  In case you are using a WordPress website, you need to create a sitemap. On the other hand, optimizing your WordPress robots.txt file gives a path to Google bots to crawl and index a website.

Ranking In Search Engines: Website Security

Your website security is a priority and critical Google ranking factor on SERPs. As a result, your need to make sure that your website is on HTTPS.  HTTPS helps strong HTTPS encryption by default between your website user’s browser and your website. According to Google, in 2014, Google had confirmed HTTPS as a key ranking signal.

Ranking In Search Engines: User Experience

Your website user experience plays a significant role in determining your website’s SEO ranking. However, many things ensure your users have an excellent experience using your website. Google uses an AI-based program, known as RankBrain, to measure the user experience, which is based on several ranking indications, such as:


It represents the ratio/percentage (%) of the users who click on your website link in the search results. Therefore, improving your CTR helps boost your SERP ranking.

Bounce Rate

It represents the people numeral, who click on your website, but then press the back button without interacting with your site.  Google thinks the page is irrelevant when it gets a high bounce rate, so this page will not rank it.

Dwell Time

The dwell time points to how long a visitor stays on a website after clicking the website link in the SERPs.

Conclusion Of The Ranking In Search Engines Factors

Ideally, the SEO rank tracker tool would help to rank on the search engine results pages (SERPs). Therefore, your website needs to track your rank consistently to keep your rank #1 on SERPs. The SEO rank factors are multiple, and you always have different ways to keep your website high ranking. Seobase provides advanced SEO tools to track your rank as Rank Tracking Tool. Also, you should ensure that you are following the most updated SEO best tools and practices.

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