Why everyone ignores your guest post outreach email
If you’re an online marketer, blogger, or business owner who wants to grow your outreach list and website traffic, then you need to be guest posting. Guest posts offer great content for your audience and provide a link back to your site that can drive more visitors and social shares. It’s no surprise that we’ve seen a considerable increase in companies and marketers looking for opportunities to share their expertise on other websites over the last few years. One of the most effective ways of getting this exposure is through guest blogging – reaching out to blogs with similar audiences as yours, pitching them on writing content for them, and following up after they publish it.
We’ve all been there – receiving tons of guest post outreach emails. The vast majority of them are going to be your time eaters leading nowhere after all. So, let’s take a closer look at the significant reasons why those emails are not worth your attention at all on email marketing.
1. Your Email Looks Like Spam
If your email doesn’t look personal, if it’s addressed to a group instead of an individual, or if the content is irrelevant to the blog you’re reaching out to, then it will likely be seen as spam. Keep in mind that most people receive dozens of guest post requests every day, so make sure yours stands out and catches their attention. Be sure to address the recipient by name, mention something specific about their blog (e.g., recent post), and write a personalized message showing that you’ve read their blog and are interested in writing for them specifically. And don’t forget – no one likes spammy emails, so avoid sending generic messages with a bunch of links or attachments.
2. You Didn’t Do Your Homework
If you want to get a positive response from the blogger, make sure that your pitch is relevant and exciting. There’s nothing better than seeing an email where someone read my blog and took time to find out what I’m interested in writing about instead of just sending me their latest guest post or article about blogging tips. Spend some time researching each blogger before reaching out – learn more about them, and what they like and don’t like so you can send them something tailored specifically for them. If you follow this step, it will show how much care went into crafting your message, which will help increase the chances of gaining their acceptance.
Researching people may seem easy, but some things may get overlooked on SEO ranking. For example, suppose you’re pitching a writer who has written about SEO tools in the past. In that case, it’s safe to assume they know their way around web design and content management systems like WordPress or SiteGround hosting – which we use at OutreachPlus with a rank tracker.
3. You Didn’t Follow Up
We know that most people don’t like to be bugged, but it’s always good to check in and see if the blogger has received your message. If you’re not sure whether they got it or not, then send another email a few days later with a quick ‘hello’ – the chances are high that by now, they’ve read their emails at least once. Remember: persistence is key here because we all get busy from time to time and may forget about replying. So make sure you give them enough room before following up again (e.g., wait for three weeks).
It only takes one successful outreach campaign to land guest posts on some of the best blogs out there, so keep trying until you succeed.
4. You’re Not Giving Them Enough Context
It’s always a good idea to give the blogger as much information about your guest post and opinion on their blog in advance. Make sure you include some background, ideas for topics to cover, and links, so they know what you’ll be writing about before it goes live. You should also provide additional resources that will help support the points made in your article – this way, and bloggers can use these materials if they decide to share your content with their audience.
On top of helping them understand more clearly what kind of story you want to tell through the article, providing all that info upfront helps save time since writers don’t have to go back and forth asking questions or requesting clarification. Remember every second counts when working with a tight deadline.
Like in any other type of relationship, you are building a connection with bloggers is key to getting them to accept your guest post. And the best way to do that is by being friendly and showing genuine interest in their work. Comment on their blog posts, share their content on social media, and reach out if you have any questions or feedback – let them know that you’re an avid reader and supporter.
5. You Didn’t Follow Guest Post Guidelines
Every blogger has a specific set of guidelines for their contributors, which is why it’s essential to read them before pitching. If you don’t do your research and send your idea without following the rules they’ve laid out, then there’s no guarantee that they’ll accept it. So make sure you check what topics or formats are allowed (e.g., list posts vs. narrative), where the article should be published (e.g., on Medium vs. WordPress), any other requirements related to images or links – many bloggers want all URLs hyperlinked with minimal anchor text so readers can easily click through if interested in more content like yours.
If possible, ask fellow writers about these things beforehand since sometimes they’ve worked with a blogger before and can give you some insight on what kind of content they accept. This will help make the process easier when pitching your guest post ideas.
6. Your Email’s Subject Line Wasn’t Catchy
The average person gets a lot of emails every day, which is why it’s crucial to have a catchy and attention-grabbing subject line. If it doesn’t interest the reader enough, then there’s a good chance your email will end up in the trash. So make sure you spend some time thinking about how you can hook them from the get-go.
Some ideas for creating a compelling subject line include:
- Using numbers or statistics (e.g., “How to Increase Your Blog Traffic by 100% in Less Than 60 Minutes”)
- Asking a question (“Can Guest Posts Still Help Grow Your Website Traffic?”)
- Making a comparison or using intrigue (“Why Guest Posts are Better than Traditional Advertising”)
- Using humor or a personal story (“An Open Letter to My Email Inbox: Why You’re Ignoring Me”)
- Including the name of the blog you’re reaching out to (e.g., “Guest Post Idea for Your Blog: How to Deal with Negative Comments”)
- The more creative and unique you can make it, the better. Just make sure that it still aligns with the tone and style of the blog you’re pitching to.
- There’s no one answer fits all when it comes to successful guest posting – what works for one person might not work for another. But by following these tips, you’ll be on your way towards increasing your chances of getting published on popular blogs.
7. You Didn’t Personalize The Email
Most bloggers expect their guest contributors to include a personalized intro in their emails – why? Because it shows that you took the time to read and research about them, which is always admirable. So instead of sending out templates or generic messages (e.g., “I’m reaching out with my idea for an article on your blog”), make sure you use subject lines like “Hi [blogger name], I love your work.” or “[Blog Name] Guest Post Idea: How X Affects Y.” This way they know that you’re not just spamming every single blogger whose page comes up when doing a Google search.
You can also reference one of their articles if there’s something specific within it that you liked or even mention something you have in common. If you can show that you’re genuinely interested in their blog and what they do, then it’ll be easier for them to say yes.
Personalizing your email also helps build a relationship with the blogger – one that could potentially lead to future collaborations down the line. So make sure you take the time to write a thoughtful message instead of just firing off pitches willy-nilly.
Guest posting can be a great way to increase traffic to your website and grow your audience, but only if done correctly. By following these tips, you’ll be on your way towards improving your chances of getting published on popular blogs.
8. You Didn’t Include a Writing Sample
Most bloggers want to see a writing sample from potential contributors before they say yes, and with good reason. It gives them an idea of the writer’s style, tone, and level of expertise. So if you don’t have any published work to share (or your blog post isn’t quite finished yet), then consider writing a short piece on a topic that’s relevant to their blog.
This will help show the blogger that you’re capable of producing quality content – which is always a must for guest posting. Plus, it’ll give them an idea of what kind of topics you’re interested in writing about, which can be helpful when it comes time for them to choose articles for their blog.
In conclusion, it’s important to remember that bloggers get hundreds (if not thousands) of messages from people just like you who want their posts featured on their site – so following these steps will help increase your chances of getting accepted by them. If done right, nothing stops you from having an endless stream of new opportunities opening up every day.