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best free SEO tools

Essential Free Tools Every SEO Enthusiast Should Know

SEO (Search Engine Optimization) is not just for marketing professionals or large corporations. Whether you are a small business owner, a blogger, or someone curious about the digital marketing landscape, knowing the basics of SEO can offer substantial advantages. One of the most exciting aspects of SEO is that you don't need a huge budget to make a significant impact. Many free tools can help you optimize your website, gain better insights into your audience, and improve your online visibility. In this guide, seobase will explore the best free SEO tools and best free SEO software essential for anyone keen on SEO.

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seobase seo tools

seobase offers a comprehensive suite of SEO tools designed to cater to various aspects of search engine optimization. From tracking keywords to auditing your website for SEO issues, seobase's toolset should be a staple in your SEO arsenal.

seobase Keyword Explorer

Tracking your keywords' performance is crucial for any successful SEO strategy. SEOBase offers a free keyword tracker that helps you monitor keyword rankings over time across multiple search engines.

seobase Site Profiler

Looking for a one-stop shop to perform a complete site audit? SEOBase's Site Auditor scans your website to identify potential SEO issues, from metadata to internal linking, making it one of the best free SEO tools available.

seobase Backlink Checker

Backlinks are a crucial aspect of your site's SEO. seobase's Backlink Checker provides comprehensive data on who is linking to your website, the quality of these links, and what text is being used to link to your site.

seobase SERP Checker

seobase SERP checker tool provides a simple, easy-to-understand dashboard for monitoring your website's performance on SERPs. It offers a range of metrics from traffic to engagement, all crucial for making informed SEO decisions.

Keyword Research Tools

Keyword research is the cornerstone of any effective SEO strategy. Understanding what your audience is searching for is vital. Below, we explore the tools that provide you the best bang for zero bucks regarding keyword research.

Google Keyword Planner

This tool offers keyword suggestions based on actual search queries.


A great tool for keyword research and content suggestions, offered by SEO expert Neil Patel.


Provides a list of keyword suggestions based on your input query.

On-Page SEO Tools

On-page SEO is all about optimizing the content and elements within your website pages. This involves everything from meta descriptions and tags to the content itself. The tools in this section will help you fine-tune your on-page SEO.

Yoast SEO Plugin for WordPress

A must-have for WordPress users to optimize individual pages and posts.

SEO Minion

A Chrome extension for on-page SEO tasks like broken link checks and SERP simulations.

Link Building Tools

Link building remains an integral part of SEO. The quality and quantity of external links pointing to your website can significantly influence its search engine rankings. Here are some tools to assist you in building a healthy backlink profile.

Ahrefs Backlink Checker

Provides the top 100 backlinks to any website or page.

Disavow Tool

Google's official tool for informing about spammy or low-quality links.

Technical SEO Tools

Technical SEO deals with optimizing your website for crawling and indexing, but it also involves improving site speed, mobile-friendliness, and other behind-the-scenes factors. Here are some free tools to help you tackle technical SEO challenges.

Screaming Frog SEO Spider

A must-have for conducting website audits to identify broken links, analyze metadata, and more.

Google Search Console

Offers detailed reports on your site's performance and suggestions for improvement.

Analytics and Reporting Tools

Data is the backbone of SEO. It is critical to understand how users interact with your website and how search engines see it. The tools in this section offer valuable analytics and reporting features to gauge your SEO efforts effectively.

Google Analytics

Offers insights into user behavior, site speed, and much more.

Data Studio

Excellent for creating custom reports that include data from multiple sources.


SEO doesn't have to be expensive or complex. The best free SEO tools, including SEOBase's comprehensive suite, provide a robust foundation for optimizing your website. These tools offer functionalities ranging from keyword research and on-page optimization to link building and technical audits. So, equip yourself with these best free SEO software options to improve your website's visibility and search engine ranking. After all, the effectiveness of your SEO efforts is not solely determined by the tools you use but by how well you utilize them.

Also see The Best AI Content Writing Tools in 2023

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