We detected that your browser language is set to English. Click "Continue" to display the page in set language.

  • English
  • Deutsch
  • Español
  • Türkçe
Sign InSign InSign Up - it’s FREE!Sign Up

White Hat SEO: How to Rank Without Breaking the Rules

White hat SEO is one of the essential types of search engine optimization (SEO). White hat includes different legit strategies and tactics. Following the white hat SEO techniques is a vital factor of many factors in ranking high on search engines. White hat SEO does not violate all the standards set by search engines to improve website rankings. Ranking on the search engine results page (SERPs) is not easy. However, you can rank on the first page of the search engine results by following the Google Algorithm and other search engine guidelines. So, let's learn more with seobase about how to rank #1 on search engines using white hat SEO techniques. In this post, you'll learn what is white hat SEO techniques. Also, you'll know some differences between white hat SEO and black hat SEO techniques. Besides, why white hat SEO is important to the search rankings. Finally, by ending reading this post you'll be familiar with the seobase SEO tools, and how seobase could help you with the search rankings.

Sign up to our blog to stay tuned about the latest industry news.

By proceeding you agree to the Terms of Use and the Privacy Policy

mail icon

What is White Hat SEO?

White hat SEO refers to sound, ethical, and legitimate methods, strategies, and practices that comply with Google guidelines and other search engines. Thus, it can achieve unexpected results while ensuring your site's high ranking on the search engine's page results. White hat SEO methods include some crucial ways and points to follow for SEO:

  • Offering high-quality content and services
  • Targeting the right keywords related to the activity, and the content marketing without keyword stuffing
  • Fast site loading times and mobile-friendliness
  • Using keyword-rich meta tags
  • Using descriptive meta descriptions
  • Making your site easy to navigate
  • Building backlinks from sites with high domain authority (DA)

The website owners should know and apply this technique to improve the site's readability by search engines. In addition, this will enable them to give search engines all the information about their website. As a result, a site committed to white hat SEO will also be able to direct all search engines to the important site content.

The Difference Between White Hat SEO and Black Hat SEO Tactics

We explained above what the white Hat Seo techniques are, and we will find, on the contrary, the Black Hat Seo techniques. Black hat techniques are the opposite of White hat techniques. Black hat SEO includes illegal methods, strategies, and practices according to the algorithms of Google and other search engines, such as:

  • Buy links or use deceptive hiding techniques.
  • Any tactics deemed deceptive or harmful to consumers are black hats.

Black hat strategies are very risky. Google's algorithms evolve rapidly and firmly, so it is impossible to use black hat techniques successfully. There remains a real dilemma for SEO users, although white hat SEO follows search engines' guidelines in optimizing site ranking without committing any fraud or wrongdoing according to google's algorithm. However, black hat users believe this technique has prolonged results for the website traffic, and white hat SEO takes a long-time. White hat SEO results may appear on the site within a year or more, but it is safe on the search engine. On the other hand, white hat users of the website owners consider the black hat method used to improve the appearance of websites completely unfair. 

Why are White Hat SEO Technique Important for Ranking on the Search Engine Results Page (SERPs)?

Ignoring white hat SEO practices can cause your website to be banned from Google and other engines. Google is the number one search engine around the world. Google has many billions of website visitors worldwide. Each visit of these website visitors represents an opportunity for the website owners to increase the possibility of discovering their websites. Google is the primary key to paid and organic traffic on your website. Exposing your website to the Google penalties for SEO is not a simple matter and can not be remedied once it occurs. Google may ban your website. As a result, your website traffic will decrease, and your business will be affected. Before you start violating Google's terms and policies, think about what it would be like if you were banned from the most used search engine on the Internet. Even worse, once Google takes action against you, there are tremendous consequences. For example, Google has not yet stated in its policy that there is a guarantee that they will re-list or unbanned you on search results pages. Furthermore, Google does not tolerate the ban issue; they have strict bans, maybe for life.

Should I Implement White Hat SEO Strategies for Search Engine Optimization

BIG YES! Implementing white hat SEO strategies is the most promising way to create an ethical, sustainably successful website and business. Seobase will explain some simple steps for the white hat methods:

Offer high-quality content and services

White hat SEO always provides high-quality and valuable content that is fully compatible with the target keyword research and the titles of the website pages and sections. Your content should contain keywords that meet the user's intent and the website visitors. Use SEO keyword research SEO tools to discover the most relevant keywords for which your site content should be optimized. It helps you if you use keyword research for local SEO; you need your local audience. Therefore, focus on keyword research to create relevant content, such as how-to articles and videos that match the user's intent of the keyword and your end-user.

Use descriptive, keyword-rich meta tags

It is best to follow White hat SEO practices when creating meta descriptions for each page on your website. The meta descriptions should include the main keyword in your topic. A meta description is a primary effective key in content marketing. A descriptive, fulfilling meta description helps search engines and users discover your great content.

Make your website easy to navigate on search engines

In addition to all the techniques used in White hat SEO to keywords research and great content, site architecture has a significant role in achieving good results on search engines. Be meticulous when organizing the architecture of your site. The easy-to-browse sites tend to do better organic search results.

How Could Seobase Help You With White Hat SEO?

According to Statista, statistics indicate that the search engine Google has acquired more than 70% of the total search traffic globally. Therefore, companies, institutions, restaurants, factories, etc., rely on search engine optimization for their website according to Google's algorithms. As a result, everyone is trying to follow the right ways to rank in Google search results. Seobase provides many SEO online tools and analyzers to follow the white hat SEO strategy such as keyword research tools, like Keyword Explorer Tool. Also, providing SEO tools for website analysis like the Site Profiler tool for website auditing and analysis. You'll find on the seobase website the best online SERP checker tool to know for sure how's your SEO strategy going. In addition, we are aware of how important the daily search engine rank tracking is for google, so we offer the online rank tracker tool


SEO techniques are an organizer of the Search Engine Results Pages. The search engines are multiple and varied. These search engines include Google, Yahoo, Ask, Bing, and About. However, each search engine has different algorithms for ranking the search results. There are multiple ways that websites follow to obtain the highest rankings. Hence, the SEO idea is to improve ranking and visibility on the first pages of the search engines. Leverage seobase best online SEO tools to optimize your web pages and rank high on the search engine results page. Monitor the SEO tool report after following the white hat SEO strategy that meets google's guidelines and other search engines, and you'll notice the differences.

Do you want to boost your SEO rankings?

Leverage the most complete SEO platform for rank tracking, SERP analysis and more!