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Why Do You Need To Conduct Checking SERP?

Conduction Checking SERP is every digital marketer's key to a successful SEO strategy. Thus, as a digital marketer, it is crucial to have a consistently high ranking on search engines for your website. One effective tool to achieve this is the use of a SERP checker.

This blog post from seobase will explore the benefits of checking SERP and why it is an essential tool for digital marketers. Also, with the ability to analyze your website's performance and positioning on search engines, a SERP checker technology can help you stay ahead of the competition. Get ready to understand why checking SERP is necessary for the success of your website.

 

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What Is SERP and Why do You Need to Conduct Checking SERP?

The term "SERP" stands for "search engine result page" and refers to the pages displayed by a search engine when a user performs a search query. Furthermore, the first few results on the SERP are considered the most valuable since users tend to focus on them.  In 2013, Google discontinued the display of the PageRank tool in webmaster tools and on its search results pages, which webmasters previously used to monitor their website's performance on Google searches.  The PageRank tool, created by Google co-founder Larry Page, evaluated a web page's value based on the quality and number of links from other sites.  Without the PageRank tool, the only way for webmasters to assess their website's ranking is through a SERP checker. 

What Exactly are SERP Checker Tools?

Using a SERP checker tool allows webmasters to monitor their website's positioning on the search engine results page. Furthermore, this provides valuable insight for optimizing the site and developing effective SEO strategies.  Also, the SERP checker tool can be used to check the number of backlinks pointing to the website, providing information on the amount of traffic received from linked websites like LinkedIn.

How SERP Affects SEO

The SERP determines the ranking of a website on Google's first page. For instance, if a website is ranked #1 for the search query "how to conduct checking SERP," it may still receive fewer clicks as Google may move the top result below the fold. However, a less crowded SERP for a search like "what is baking" would result in more clicks for a website that ranks at the top of this search. Conduct checking SERP is important in determining the visibility and potential clicks a website can receive from Google. 

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Reasons Digital Marketers should use a SERP Checker Tool

Using a SERP checker tool, you can gain an understanding of the keywords your site is currently ranking for. Also, the tool provides metrics on search volume and keyword difficulty, giving you valuable information for your SEO efforts. Checking SERP with a checker tool is crucial in evaluating your website's performance on search engines.

1. To Identify Keywords

By checking SERP with a checker tool, you can identify neglected terms in your field and understand the difficulty in ranking for them. Moreover, the tool will provide insight into the most relevant long-tail keywords for your niche or industry, which are crucial for effective SEO. When creating content, it is important to address the questions that users are searching for, and a SERP checker can help ensure you meet these needs. Also, by answering these queries more comprehensively than your competition, you can increase the likelihood of users clicking from the search engine to your page. Furthermore, this resulted in a lower bounce rate and recognition as an authority on the subject by Google.

2. Checking Out the Competition

Checking SERP with a checker tool can provide valuable insight into your competition's SEO strategies. In addition, the tool allows you to see:

  • Keywords your competitors are targeting.
  • Ranking performance of your competitors.
  • Type of content they have on their website.
  • Blog posts.
  • The number of anchor texts for each keyword.

This information can also give you understanding of whether your competitors have engaged in recent link-building activities and whether they may face future penalties. By regularly checking SERP, you can stay informed about future trends in your industry. 

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3. Local SERP

A SERP checker tool can help local businesses monitor their progress in ranking for specific location-based keywords, such as "Bakery in New York City." Using the tool, you can determine the number of local search results to optimize your site and increase visibility. The checker tool can also give insights into your competitors, showing where and how they secure organic listings. For example, on the first page of Google's SERP, seven local results are displayed above the fold.  Also, to be listed in this prime real estate, a business needs to be in the number one position and have a physical address, photos, and a local listing on Google. By using a SERP checker tool, local businesses can enhance their chances of being found in local search results.

4. Gain Access to the Latest Ranking Data

The constantly evolving world of web marketing demands access to the latest data from search engines, and this is where a SERP checker tool comes in handy. Hence, using the seobase tool allows you to track your ranking for keywords over time and monitor your competitors' ranking for the exact keywords. The advantage of using the seobase SERP checker tool is that:

  • Saving you significant time compared to manually checking keyword rankings. 
  • Quickly seeing how often your website appears on the first page of Google for the selected keywords.
  • Visualizing a chart of your site's ranking progression over time.

This information is invaluable for your SEO efforts as it enables you to track your progress and identify areas for improvement. Furthermore, a SERP checker tool is essential for any digital marketer, providing valuable insights into which keywords to target, competitor analysis, and a way to enhance your content and improve your keywords. 

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Why Conduct Checking SERP: Conclusion

In conclusion, checking SERP is essential to understand your website's ranking on Google and monitor any changes. Also, implementing a SERP checker like the seobase SERP Checker tool into your SEO strategy is a great way to increase your chances of ranking highly on Google. Furthermore, it helps track your progress and stay relevant in the search engine results pages. Try seobase for free today to see the benefits of checking SERP for your website.

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