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Why Google SERPs Positions Differ in Rank Trackers

Google's search engine results page (SERP) is integral to how people find information on the web. It shows the top 10 results for any given query and ranks websites based on factors like popularity, authority, and relevance. But other SEO rank tracker tools give different results. This article will explain why these differences exist. Let’s learn today with seobase about some reasons why Google search results “SERP Positions” are different from rank tracker tools: 

The Search Engine Result Pages (SERPs) are updated every day.

The SERP positions are constantly changing as Google updates its algorithms. These changes affect how well a website performs in the SERP. For example, if you use a rank tracker tool, you might see different rankings than what Google displays. 


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The Rank Tracker is based on data from the last 24 hours.

The Rank Tracker is an online tool that allows users to check the current position of any URL in Google Search Engine Result Pages (SERPs). In addition, it provides real-time data on the number of times a particular URL has been displayed at the top of the first page of Google search results. The search time is significant regarding the SERP updates and daily checks by rank trackers. SERP for extremely time-sensitive keywords (breaking news, global affairs, etc.) can change multiple times a day.

The Rank Tracker shows only the top 10 results. 

However, the SERP is not just limited to the top ten results. There are hundreds of thousands of pages that appear in the SERP positions. This means that there are more than 1 million possible URLs that could show up in the SERP.  Read: Rank Tracker Tool: How To Boost A Website Traffic


Search engines recognize typos.

If you type “www.google.com” into the address bar, you will see that Google redirects you to www.google.com/webmasters. That’s because Google recognizes that “www.google” is a typo. It also knows that “www.googles” is another typo. Google has been known to correct typos as far back as 1996!

Google data centers synchronization

This interesting section of the article is about how Google data centers sync up. Google search engine fetches the data from the closest data center based on the location of which is the search query submitted. However, Google has many data centers around the world. But unfortunately, data among them are often synchronized with significant delays. In other words, the keywords results will likely be different as the data may not be synchronized.

Personalized results

Google personalizes the search based on your search history and conducts to give outcomes that fit your intent. In other words, When you search on Google from a personal device, Google personalized its results according to multiple factors. The data includes:

  • Search history: The SERP positions change based on previous Google searches. Each individual's interests and search habits affect the search results he is shown.
  • Visited Websites: History from the browser history.
  • Whether you’re logged or not to a Google account: Logging in Google account lets Google learn what websites you spend time on and how you interact with them.
  • Engagement: Sharing on social media, buying products from a particular website, playing videoes on YouTube, or commenting on a blog post, allows Google uses this information to develop a personalized SERP.


Location/IP address

You may find Google search from different locations is entirely different from rank tracker tools SERP positions. Your everyday location leads Google to personalize your search. Google uses your IP address to specify your location. For example, if you are located in New York and searching for GYMs, Google can't show the list of California GYMs. So, this is awesome and gives a better user experience.

How can the seobase SERP Checker and Rank Tracker tools help with this?

seobase provides webmasters with the best SEO tools, including a SERP checker and Rank Tracker tools that allow you to compare your SERP positions. You can check google positions and compare them with the SEO rank tracker tool.  See: How To Monitor Rankings Using Google SERP Checker


FAQ. Common questions about Google SERP

Do Google search results vary in locations? 

Yes, search engines show different results, depending on your physical location. For example, search engines usually use IP addresses to recognize your region, and you may find various search volumes for keywords if the region's settings don't match.

Why do my search results look different? 

You will find different search results because of many factors, including;

  • personalized search results
  • Other search regions 
  • search filters 
  • SERP updates and many other factors.  

Conclusion of the reasons why SERP Positions on Google & Rank Tracker Are Different

It would be best to consider many factors when you check google positions and the search engine rank tracker results aiming to compare the SERP positions results. Unfortunately, these factors that we discussed are often overlooked in your search. However, these factors affect the Google SERP results can change many times over a given day due to new content and Google’s crawling schedule. seobase provides the SEO rank tracker tool that helps webmasters get accurate search engine results. 

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