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SEO is one of the most essential tools that we utilize in our digital marketing strategies. To optimize your website correctly, you must be aware of ongoing issues and have an actionable plan to deal with them. However, while creating an SEO plan for the website, sometimes we need to include one crucial process - learning how to do a site audit.
Join seobase as we explore how to do a site audit and how it can help identify and fix common SEO issues.
Before we explore how to do a site audit in detail, we must look back at the bigger picture. With the growth of online search and users' trust in search results, SEO has become crucial for online success.
While digital ads promote your website to users, SEO promotes your website to search engines. Search engines analyze your content and decide if it's worth showing users. Hence, numerous SEO practices help to make your content enticing to search engines.
Here are some of the most prominent benefits of SEO:
Better rankings: If you've utilized the SEO practices correctly, your content will be more valuable in the eyes of search engines. That, in turn, will boost your rankings and will bring more visibility to your website.
Improved UX: User experience is pivotal in online success, so many SEO practices are centered around enhancing your website for users.
Higher conversion rates: SEO practices help optimize your website for your target audience. That helps attract more quality leads, who will likely become your new paying customers.
Now, as we explore why SEO is necessary for your strategy, let's discuss what a site audit is and why it's essential. As great as SEO is, like any other mechanism, it needs timely assessment and proper maintenance - that is where learning how to do a site audit comes in.
The primary purpose of a site audit is to identify issues that prevent your website from ranking higher and being more visible to your audience. As soon as the audit is performed, you'll have a list of areas that require improvement, and you'll be able to create a strategy for issue maintenance.
Additionally, search engines are constantly changing the algorithms for website evaluation. These constant changes sparked a lot of debates in the SEO community. Some specialists debate that algorithms at this point are not worth the hassle, and we should forgo optimizing for them.
However, most of the SEO community still agrees that algorithms matter, so learning how to do a site audit is necessary to identify if your website still meets the demands for algorithm updates.
Read: SEO Marketing Strategy: Discussing Controversial Topics
Learning how to do a site audit also includes exploring the various types of audits and choosing the right one for you.
Of course, there is always a general SEO site audit that can give you enough information for future actions, but let's take a closer look at different types of site audits that can help you target specific areas in your SEO strategy:
This type of site audit is targeted for all technical aspects of your SEO. It analyzes various technical aspects of your strategy, such as:
Crawling and indexing of your pages
Structure of your sitemaps
Security of your website
Extensive technical site audits provide much information on your website, which is crucial for search engine optimization.
Read: A Quick Guide To Technical SEO Audit
Content is an essential part of your website to users, and that's why search engines spend a lot of time analyzing it. This site audit can help uncover some issues regarding duplicate content, content length, and general content optimization issues.
To evaluate if your content is fresh, well-structured, and valuable, you must explore how to do a site audit.
Read: How To Conduct A Content Audit Step-By-Step
Having a robust backlink profile is the dream of any SEO professional. However, not all backlinks are valuable, and some can harm your website. You can perform backlink audits with tools such as seobase Backlink Checker. A timely backlink audit will provide recommendations and highlight the areas that require improvement.
Read: 10 Types of Backlinks You Need to Know About
Now, it's time to look closely at how to do a site audit. To simplify the process, we created an easy 8-step guide on how to do a site audit:
Start learning how to do a site audit by ensuring that your site is properly indexed by Google. You can do this by searching for "site:yourdomain.com" in the search bar. Make sure all your important pages are showing up in the search results. If not, investigate why they may not be indexed and take corrective actions.
You can use tools like Screaming Frog to crawl your website. This will provide you with a comprehensive list of all your site's pages, including any broken links, redirects, or other technical issues that need addressing.
In our journey to learn how to do a site audit we already explore that ensuring your website is optimized for mobile users is crucial. Use Google's Mobile-Friendly Test tool to check if your site meets mobile usability standards.
Site speed is critical in user experience and search engine rankings. Tools like Google PageSpeed Insights can help you identify areas for improvement and optimize your site's loading times.
Internal linking is essential for both user navigation and search engine crawling. As part of learning how to do a site audit, review your site's internal linking structure to ensure it's logical, well-organized, and optimized for users and search engines.
Core Web Vitals are key metrics that Google uses to evaluate user experience. Here's some of those vitals:
Use tools like Google Search Console to see if those metrics are doing well or need any improvement from your side.
Analyze your website's organic traffic using tools like Google Analytics. Look for any fluctuations or patterns in traffic that may indicate underlying issues with your site's performance or SEO efforts.
As mentioned, backlinks are an important ranking factor for search engines. Use tools like seobase Backlink Checker to analyze your backlink profile, identify any toxic or low-quality backlinks, and take steps to disavow or remove them.
With these easy steps, you can assess the general health of your site and identify the areas that need improvement. But as we mentioned, you also need an excellent toolkit to learn how to do a site audit. In the next section, let's look at the best tools for site audit.
There are several different tools and platforms to help you with exploring how to do a site audit. Let's take a closer look at some of them:
Site Profiler is a tool that knows the best how to do a site audit - by crawling all the pages on your website.
With this tool, you'll receive your website's critical data visualized in numbers that point to all possible SEO issues, and you'll also receive instructions on how to solve them.
Key features of Site Profiler:
This tool provides your website's overall SEO health score, including discovered issues with passed checks and the possibility of searching within the results of the problems found.
You can decide on what issues to ignore and recrawl the priority ones.
With Site Profiler, you can see how fast your pages render on mobile or desktop.
You can also see how many pages have been found on your site. Check the status of each page and see which of them were successfully crawled, blocked, redirected, or broken. Fix those errors since they affect your SEO rankings.
Now, Google offers several free tools that help you explore how to do a site audit. These are not all-in-one platforms, but the features of these tools still have a lot of benefits and can provide enough valuable information:
This tool is a must-have in any SEO toolkit. Google Search Console is a free tool that helps you monitor your presence in search results and gives additional information on how to do a site audit. Some of the most valuable insights from this tool are search performance, average position in SERP, and click-through rates.
If you want to analyze your user behavior and website traffic, then Google Analytics is here. This free tool provides additional information on how to do a site audit, such as insights into your audience behavior and demographics.
Read: Best SEO Audit Tools: From Crawlers To Analytics
Learning how to do a site audit is a crucial part of efficient and productive SEO. As you can see, this blog post uncovered that an SEO audit is not only about the technical side – it's also about your user and whether you can meet their needs. That's why ongoing maintenance and regular check-ups are crucial for SEO success.
Your content is valuable, your backlink profile is healthy, and technical SEO is in good condition - your website is set for success.
Keep up with seobase to learn more about SEO!
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