As business strive to improve online visibility, SEO campaigns have become crucial to their digital marketing strategies. One essential aspect of an effective SEO campaign is keyword tracking, which involves monitoring and analyzing the performance of specific keywords in search engine results pages (SERPs).
By keeping track of keyword rankings on Google and other search engines, business can optimize their websites and content to target high traffic keywords and increase their organic search traffic. This process involves tracking and analyzing keyword metrics, such as search volume, competition level, and click through rate.
In this blog post, seobase will explore the importance of keyword tracking in an SEO campaign and guide which keywords to track. We will discuss how to monitor keywords, track SEO performance, and use keyword search tracking tools to optimize your website and content for improved search engine rankings. So, if you're wondering what keywords you should use for SEO and how to monitor your Google keyword ranking, keep reading!
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Which Keywords Should Be Tracked in an SEO Campaign?
A robust keyword portfolio is vital for utilizing seobase tools to run a successful SEO campaign. To understand a website SEO opportunity and performance trend, tracking a list of relevant keyword that define your target market within the platform accurately is crucial. However, the question remains, what makes a keyword relevant? To ensure an exact picture of your website SEO potential and market position, it's vital to do via research and track only the most relevant keywords. This involves monitoring and analyzing metrics such as Google keyword ranking, search volume, and competition level, which you can do through keyword search tracking tools. By tracking and analyzing the performance of your tracked keywords, you can optimize your website and content for improved search engine ranking, making it easier for your target audience to find you. So, when deciding which keyword to use for SEO, remember to focus on relevant and tracked keyword that represent your target market.
1. Keywords that already generate organic visits: YES
When running an SEO campaign, it's crucial to monitor keywords already generating organic traffic to your website, not just the ones you want to improve your rankings for. The fluctuation in your tracked keyword will impact your non brand organic traffic. By monitoring your keyword search and using SEO keyword tracking tools like seobase's keyword explorer, you can find all the google keywords ranking and start tracking the ones that drive relevant traffic to your site. This approach will allow you to keep track of your SEO progress and compare your reports with competitors. So, if you're wondering what keyword you should use for SEO, start by tracking the keyword already working for you.
2. Tracking brands of other website: NO
When running an SEO campaign, monitoring and tracking keyword that provide SEO opportunities for your website is crucial. However, tracking other websites' brands is not what we recommend, as generating organic traffic with high rankings is unlikely due to the high click through rate of the first result. Tracking such keywords could skew your search volume and negatively impact your SEO campaign visibility score. You can find a label next to these brand keywords, which you should avoid. For instance, "iPhone" is not a brand keyword since users searching for it are looking for product information, while those searching for "apple" intend to visit the brand's website. Therefore, focus on tracking and monitoring relevant keywords that offer real SEO opportunity for your website. If you're wondering what keywords to use for SEO, start with those that align with your business goals and provide the most significant value to your target audience.
3. Misspellings and close variations of your keywords: NO
When running an SEO campaign, tracking keywords is crucial to improve your Google keyword ranking. However, with our algorithm that aggregates close variations in the same way as Google Adwords, you don't need to research and track spelling variations or misspellings separately. The search volumes of this variation are already included in the main keyword, and you'll likely rank similarly for close variations. Not monitoring close variation will save you resources that you can use for other, more keywords. So, if you're wondering what keywords to use for SEO, focus on monitoring the main keyword and let our algorithm track its close variations for you. This way, you can streamline your keyword search tracking and allocate your resources more efficiently to optimize your SEO keyword tracking and improve your Google keywords ranking.
4. Keywords with a very low search volume: NO
We recommend not tracking keywords with zero or very low search volume to optimize resources in your SEO campaign. Since tracking them impacts your data, including visibility, it won't provide much value. Instead, focus on monitoring and tracking relevant keywords that impact your Google keyword ranking. By streamlining your keyword search tracking and SEO keyword tracking, you can allocate your resources more to optimize your SEO campaign and improve your overall Google keywords ranking. So, if you're wondering what keyword to use for SEO, prioritize those with higher search volumes and SEO potential and avoid tracking keywords with very low or no search volume.
5. Keywords you plan to target: OF COURSE
In any SEO campaign, tracking and monitoring all the keywords you plan to work on is crucial. This will help you measure their impact on your Google keyword ranking and understand their SEO opportunity, enabling you to prioritize. Furthermore, you can optimize your SEO strategy and allocate your resources by tracking your keywords and analyzing their performance through SEO keyword tracking and keyword search tracking. So, if you want to manage your SEO campaign and improve your Google keywords ranking, track and monitor all the relevant keywords. Remember, you can't improve what you don't measure, so tracking is key to success in SEO.
6. highly seasonal Keywords: YES
With the new update, there is now a dedicated label for keywords that can assist in better prioritization of the SEO campaign. These labels differentiate keyword based on their current status, such as the yellow label indicating a forthcoming season for a particular keyword and the green label highlighting that a keyword is in an entire season.Additionally, the labels can aid in monitoring and tracking SEO performance, especially regarding Google keyword ranking. By tracking and analyzing the tracked keywords, business can gain insights into which keywords are performing well and which ones need improvement.Moreover, the feature can help with keyword search tracking and SEO keyword tracking, which can be helpful for those unsure about what keywords they should use for SEO. Overall, the new update provides a more efficient way to manage and optimize SEO campaigns by allowing business to focus on the most important keywords based on their labels.
7. Keywords not related to your services or products: NO
As part of your SEO campaign, you may find that some of your landing pages have a solid topical authority, which can result in ranking for keywords unrelated to your products or services. However, we advise against tracking these keywords for a few reasons.
Firstly, these keywords may not align with the user intent, and as a result, even if they have a high search volume, they may not generate qualified traffic.
Secondly, tracking these keywords can impact the accuracy of your reports, similar to how the inclusion of other websites or brands can skew your data.
Finally, tracking these keywords can drain seobase resources that could be more used.
Instead, tracking and optimizing the relevant keyword to your products or services is vital. This can be achieved through effective keyword search tracking and SEO keyword tracking. By identifying the right keyword for SEO, you can better target your audience and drive more qualified traffic to your landing pages.
Google Keyword Ranking: Conclusion
In conclusion, tracking Google keyword ranking is vital to any SEO campaign. However, tracking the right keyword and avoiding tracking those irrelevant or not aligned with user intent is crucial. Also, by monitoring and analyzing the tracked keyword using tools like keyword search tracking and SEO keyword tracking, you can gain valuable insight into how your website performs in search results.Furthermore, determining what keyword should be used for SEO is crucial in optimizing your website and driving qualified traffic to your landing pages. Moreover, by prioritizing the keyword relevant to your products or services and align them with user intent, you can improve your Google keyword ranking and increase your chances of ranking higher in search results.Overall, tracking the right keyword and using an effective SEO strategy can help you stay ahead of the competition and achieve your goals in your SEO campaign. So, monitor and track your keywords regularly and optimize your website to see the best results using the seobase keyword explorer tool.