2022 Keyword Ranking Tips: What to Keep in Mind
SEO has changed a lot over the years and businesses have been forced to adapt to many search engine algorithm updates. One of the most significant changes was how keyword stuffing became a dead strategy almost overnight thanks to Google’s Penguin update. With Google’s crackdown on these kinds of strategies, keywords have to be used carefully to get the most use out of them. The good news is that SEO tools such as Rank Tracker can help you to understand your website in terms of the keywords it is ranking for. It also helps you to make an informed decision on what keywords you should be targeting. However, you still need to have at least a basic understanding of how keywords work and how to correctly use them. This being the case, let’s take a look at the top 2022 keyword ranking tips so that you can get better rankings and drive more high-value traffic to your website.
1. Use Long-Tail Keywords
In a perfect world, you’d be able to easily rank for ultra high-traffic keywords such as “dog training,” or “mufflers for sale.” However, basic keywords such as these are much too competitive to target in most cases. The good news is that not only are long-tail keywords much less competitive, they also help you to narrow down your niche and focus on your target demographic better.
A long-tail keyword typically consists of a base keyword surrounded by other words that serve to better qualify it. For example, instead of targeting a keyword like “dog training,” you might target “affordable dog training obedience classes.” This qualifies your keyword by targeting people in a very specific demographic who are looking for a specific type of dog training.
Local Rank Tracker can help you optimize your long-tail keywords even further by using geo-targeting. An example of this would be taking the above long-tail keyword and adding a specific location so that you get something like “affordable dog training obedience classes Mobile Alabama.” Thanks to the fact that many search engines now track their users’ location, people in your area who search for “affordable dog training obedience classes near me,” will likely see your site in the search results as well if you’re using geo-targeted keywords.
2. Keyword-Rich Captions on Images
Another important aspect of Rank Tracker SEO is making sure that all of the images on your website have keyword-rich captions. This may seem pointless since this text isn’t actually a part of your posts, articles, or product listings, but the search engine algorithms do check for this. That’s why keyword-rich captions on images are an essential part of SEO.
Most website builders make it easy to add images and caption them. However, if your website is purely HMTL, then these keyword-rich captions will have to be added to the code itself. In either case, make sure that you’re not skipping this or your pages will lose a lot of ranking power.
3. Prioritize Keyword Density Range
As previously mentioned, keyword stuffing is a dead strategy. In fact, it can even hurt your search engine rankings. Instead, you need to aim for a reasonable keyword density range on your web pages. Generally speaking 1-2% is considered a good density to aim for. This will let the search engine algorithms know what keywords you’re targeting without appearing as if you’re stuffing keywords.
Trying to calculate your keyword density yourself can be difficult and time-consuming. Fortunately, Rank Tracker can do this for you. This will save you time and allow you to focus on other aspects of your SEO strategy.
4. Embedded Video Content on Your Site
Video is king when it comes to engagement online. However, having embedded video on your website can also give you an SEO boost as well. This is because videos encourage visitors to stay on your web pages longer, which is a big SEO factor. Search engine algorithms also tend to look favorably on sites with embedded video content which will further boost your search engine rankings.
The great thing about embedded video on your site is that it can be done with the click of a button with most site builders. Just remember that you will need to host your videos on an appropriate platform such as YouTube or Vimeo though.
5. Improved Anchor Text When Backlinking
Backlinking has changed a lot over the years and has become much more strategic like keyword usage. Instead of trying to get as many backlinks as possible, it is now more important to focus on high-quality backlinks that come from websites with high domain authority. However, there is also another huge factor to take into consideration: anchor text.
The anchor text is the text of the backlink itself. For example, “Click Here,” is a very basic and poorly done form of anchor text. Instead, good anchor text should be something along the lines of “Click Here for a 10% discount on affordable dog food.” As you can see, having your keyword in the anchor text makes a big difference.
That said, choosing the right keywords to use in your anchor text can be tricky. Rank Tracker online can help you to choose the best keyword to use so that your backlinks give you as much “SEO juice” as possible. This will help to improve your search engine rankings and the amount of direct traffic you get from the link itself.
6. Increase Social Media Following
Increasing your social media following can be a slow process, but using the right keywords is a huge step in the right direction. The key here is to understand what your demographic is searching for on social media. This can be difficult since the keywords used on social media platforms can be much different than those a person would use in a traditional search engine like Google or Bing.
Adding another layer of complexity is the fact that social media posts oftentimes show up in the search results for traditional search engines. While this means that you can get social media traffic from multiple sources, it also means that you need to be more mindful of your keywords.
Here are some of the top factors when it comes to finding good social media keywords:
- What’s trending
- Search volume
- User intent
- Market interest
- Point of engagement
- Platform preference
Rank Tracker comes in handy in this situation once again. It can help you to determine which keywords will be the most effective at getting social media traffic and help your social media posts to rank high in traditional search engines. Using this twofold strategy, you can gain more followers on social media and build your social media presence more quickly.
Why SEO Tools are Essential
SEO tools are an essential part of developing an effective SEO strategy these days. That’s why we’ve mentioned our Rank Tracker tool so many times throughout this post. Trying to do SEO without the correct tools is both time-consuming, and dangerous. Thanks to search engine algorithms becoming more strict, SEO mistakes can hurt your search engine rankings.
Here at seobase, we bring a variety of SEO tools together to form an all-in-one SEO platform. This allows businesses to fulfill all of their SEO needs using one convenient service. Even better is the fact that most of the tools basically do all of the work for you. This makes them incredibly easy to use even for employees new to SEO.
Anyone that isn’t using SEO tools is at a massive disadvantage these days. A quick look at any search results page will show you that the businesses getting the top rankings are the ones using SEO tools to implement their SEO strategy. If you’re not using SEO tools to improve your search engine rankings, then make today the day that you look into it. Ranking for the right keywords can send tons of high-value buyer-ready traffic to your website. This makes SEO tools one of the best investments you can make for your business.