Your website is your brand. It can be the cornerstone that sets you apart from competitors or a crippling weakness. If potential and current customers aren't finding your site on Google's SERPs, you're missing out on traffic and conversions. Fortunately, Google's algorithm is constantly changing, and there are various ways you can use to steer it in your favor.
What's the purpose of keyword rank tracking?
1. Monitoring Your Competitors
Keyword rank tracking makes it easy to watch the competition, especially if you've got a new website or low-traffic site. Knowing how influential a competitor has gotten over time can help you strategize how to move in that direction. The best way to monitor competitors for keywords is to use a rank tracker tool tailored to the type of website you run.
2. Find CTR Issues
Keyword rank tracking can also determine which keywords are valued by users, offer insight into which keywords are most effective for your site, and point out which keywords might be giving you issues. When a keyword has high search volume but a low CTR, you're likely to get traffic but high bounce rates. A rank tracker tool will help you discover whether your site is too focused on specific keywords and determine which landing pages are effective with certain keywords.
3. Get a quick overview of how your keywords are performing
Whether you're in the process of creating new content or trying to increase traffic, you can get a quick overview of which keywords are driving the most traffic. Putting this information in a spreadsheet can help you see whether certain types of content or keywords lead to better engagement and conversions.
4. Troubleshoot Traffic Drops
If your site has experienced a sudden drop in traffic, keyword rank tracking will help you determine which keywords are losing their value and create alternative strategies to boost that traffic. The rank tracker tool will also let you know which keywords are becoming more critical and should be added to your SEO strategy.
5. Boost Your Revenue
Keyword rank tracking can also be helpful in boosting your revenue by uncovering which keywords are most important for your business. Knowing which words and phrases to focus on will help you create more detailed and engaging content for those keywords. In addition, the local rank tracker tool can help with SEO auditing so that your content marketing efforts are not wasted.
Does Google provide keyword ranking data?
Yes, Google provides keyword rank data in an organic search report that can be obtained by clicking the keywords report icon in Google Analytics. The organic keyword report gives you information on the top-performing keywords for your site. The Google SEO tool can also report on the keywords that your competitors are ranking for and allow you to see how your website is doing. The tool can also show you which keywords form a part of your target terms list and which words are relevant to your site.
Getting started with keyword rank tracking
1. Identify your keywords
First, decide on what your primary target terms or keywords are. The best way to do this is first to consider which topics users are most likely to search for and then try and brainstorm relevant keyword combinations using your primary target term and its synonyms. Try using keyword tools, industry-specific forums, or even industry-focused blogs for inspiration if you're having trouble coming up with other words and phrases. Once you've come up with a preliminary list of keywords, begin refining the list by eliminating any keywords that aren't relevant to your target audience. Thoroughly researching these keywords is important because you want to gain insight into the search behavior of potential site visitors before launching into any paid strategies.
2. Select a keyword rank tracker
Now that you've got your target keywords ready, it's time to select a keyword rank tracker tool. The best program for tracking rankings will also contain other features like keyword analysis and social media monitoring. Many leading rank trackers will also provide additional features such as backlink auditing, link tracking, organic search multiplier tracking, and more. The seobase rank tracker tool is among the most widely used ranking tools in the industry and provides a wealth of information to help you to improve your website's performance. You can also use this tool to track your competitors' rankings within your website and better understand how other website owners are using keywords. The tool helps you determine which search terms are driving the best website traffic and which keywords to focus on. When selecting a rank tracking tool, it's important to choose a program that will provide a detailed analysis of your site's performance. Ideally, a keyword rank tracker tool will provide information on your site performance across the search engines. It also presents competitive data and local market insights.
3. Upload your keywords
Once you've selected a keyword rank tracker tool, you'll need to upload a list of your desired keywords. The first step is to create an account by entering your email address and password. Once you've completed these steps, you can enter your site URL and a list of keywords that you want to rank for. The tool will then provide information on those keywords' traffic levels and performance from across the major search engines like Google, Yahoo!, Bing, and more. You'll also be able to see the page and click-through rates for each keyword and the top ten searches for that keyword. The tool monitors your site's performance across the search engines over time, tracking your ranking and keyword search performance every day. The program also provides a detailed report for your keyword rank and several other key metrics such as organic search traffic, organic searchability, and page authority. You can input a zip code for local markets and other specific areas to get additional insight into where the searchers' location. The SEO rank tracker will then provide helpful information for future content creation and SEO campaigns.
4. Analyze performance data
The ranking tool will collect data every day, and you can view the data immediately. The tool will also save all of the data to an archive that's accessible whenever you need it. You can see the keywords ranking and analyze how each keyword is performing in relation to your site. You can quickly see how many keywords you are ranking for and the amount of search traffic this is bringing to your website. Using the rank tracker helps you target specific keywords for future content creation. It also allows you to increase your focus on keywords that drive traffic. When analyzing performance data, consider the following metrics:
1. Number of keywords ranking for your site
The first step in analyzing your performance data is determining how many keywords you are ranking for. The rank tracker will provide an overall summary of the keywords driving traffic to your site. This information can also help you better focus on the most important keywords for your site. The report will show you how many people are searching for each keyword, giving you more insight into the potential customers' search behavior.
2. Average rankings per keyword
The rank tracker will provide a detailed analysis of the keywords driving traffic to your site. You can see the overall search rankings for each keyword and the average search position for each day. This information will be presented in an easy-to-understand chart, to get a general idea of how your site is doing.
3. Average click-through rate
The rank tracker helps you determine which keywords drive traffic to your site and how often users click on these queries. The average click-through rate gives you a good idea of how many people are using each keyword, clicking on your site, and turning into potential customers.
4. Average search rate
The rank tracker will provide detailed information on the average number of searches per month for each keyword. This data is crucial because it's easy to get overwhelmed by the traffic coming from one or two keywords. The average search rate helps you understand your search traffic's scope of your site's performance on the SERPs.
Greater visibility into your SEO performance
In conclusion, a rank tracker is an excellent tool to increase their rankings and improve your overall website performance. Tracking keywords can be very time-consuming. Choosing a marketing SEO tool like seobase SEO tool group provides valuable information. That information helps you to make better decisions about your content and SEO campaigns. Want to learn more about seobase ranker tool use cases? Read on: