Niche keywords are the particular long-tail keywords that pertain to a narrow industry vertical. It’s essential to optimize your site and your pay-per-click campaigns for niche keywords and not just broad, popular terms, which are often too difficult to rank for, especially as a new venture. When you’re just getting started with a search marketing initiative—whether you’re a new affiliate marketer, further to an industry, or launching a new product—it can be tough to predict the impact of a new search campaign, as well as to determine an attack plan for your industry niche. Fortunately, there are several ways to discover keywords for any industry-specific website. The Major ones are:
1. Use a Keyword Research Tool to Find Niche Keywords
A keyword research tool offers a wide range of information and metrics for keywords, including keyword volume or traffic data; the number of results for broad and long-tail searches; cost-per-click data; related keywords; estimated click-through rates. Seobase Keyword Explorer allows you to discover new relevant niche opportunities by uncovering high-demand topics pertinent to your brand or product. You can refine the results by geographic location, target specific countries, states or cities, and more.
2. Refine Your Niche Keyword List with a Keyword Niche Finder
A keyword volume checker offers a much more sophisticated tool for refining your list of keywords to the most relevant terms. You can combine the keywords and phrases generated in your search to generate new searches. It helps find the most specific and in-depth list of terms for your industry. Here’s an example: [stroller] might return [baby strollers] [Strollers] [stroller brands] [used strollers] which might give you a more thorough list of relevant keywords. By combining multiple search terms into one long-tail phrase with the right keyword niche finder, you can refine your results. It will help you discover more profound, more specific topics within your industry vertical, allowing you to create customized campaigns that are more targeted than broad campaigns. You want to make sure the results aren’t just a list of words put together, as it will be challenging to uncover the most relevant terms. You can use these tools to focus on specific regions and critical industries within each area. The result is a refined, well-organized list of niche keywords that are easy to target with organic or PPC campaigns and build rich content to improve traffic and conversions from search engines.
3. Determine How Competitive Your Niche Keyword Phrases Are
Refining your keyword list is critical for determining how competitive each niche phrase is. Keyword competition is a measurement of the number and quality of competing pages. The higher your competition, the harder it will be for you to achieve high rankings using traditional SEO tactics such as optimizing content and building backlinks—because there are so many other sites competing for them. Luckily, a few keyword research tools can help you quickly determine your niche’s competition level and automatically prioritize your list of keywords as you refine them. You can use the Google Ads Keyword Tool, which gives you estimated traffic and competition data for any term. You can refine your results even further based on location or region within the tool’s “Targeting” tab. For example, if you search “plumber Las Vegas NV,” you receive much more specific information about that city than when conducting a mass search with no targeting parameters in place.
4. Build Your Site’s Architecture around Niche Keywords
As you continue to refine your list of niche keywords, please start thinking about how they might fit into the content on your site. Creating keyword-rich pages that can be indexed will help improve traffic and conversions from search engines. However, keep in mind that knowing how to find relevant keywords throughout your content isn’t enough. You want to place them for maximum SEO impact strategically and even use LSI (Latent Semantic Indexing) terms to improve semantic relevance and page ranking in SERPs. Make sure each page is focused around one primary term or phrase, preferably at the beginning of the copy for the most significant authority. Each additional variation should be separated by a comma if possible. Try to avoid over-optimizing your keywords, as Google doesn’t like that, and it can also lead to a lower CTR (click-through rate). But make sure you use the essential key phrases and terms within your pages and the site’s meta tags.
5. Optimize for Long-Tail Keywords
Although we’ve mentioned using long-tail keywords throughout this article, they certainly deserve their category. That said, optimizing your site for these longer, more specific niche phrases is essential if you want top positions in organic search results. According to some SEO experts, these phrases account for more than 50 percent of searches on the Internet today, meaning they’re more important than ever before. Long-tail keywords are great because they offer several advantages over the shorter, traditional keyword. They tend to be less competitive and not targeted by other companies. You can secure top rankings for these terms without too much effort. Visitors arriving from long-tail keyword searches tend to have a commercial intent, which means they are ready to buy now. A keyword checker can help you identify the relevant keywords. The most effective way to optimize your site — along with your content — for longer keyword phrases is through inbound link building. You want links that contain these key phrases as anchor text pointing back at your site. Keyword search volume shows that longer keyword phrases typically have fewer search volumes than those containing just one or two words—but the traffic they receive tends to be more qualified and easier to convert. While you want to use your main, head terms in several places throughout the site—including the title tag, meta description, and content copy—targeting long-tail keywords is an ongoing process that requires continuing research and refinement. Remember that SEO is an ever-evolving process and that what works today might not work six months from now.
6. Link Out to Relevant, Authority Sites
This tactic can be summed up as “show and tell.” Essentially, you create a positive association for your site by linking to other sites that users value. Link building is an essential part of any SEO campaign because it increases PageRank and improves domain authority, which means more organic search traffic for you over time. Using a keyword rank checker you can find out how well the keyword is ranking. As such, the easiest way to get started with link building is to identify sites in your industry or niche that offer related content and link out to them from your pages. It helps build trust and improve your reputation and creates a better user experience by giving visitors access to quality resources they expect from similar sites within your niche. The best way to create these relationships with other sites is by starting or joining a forum within your industry. You can offer advice and position yourself as an authority figure by participating in the conversation. Participate in discussions, share your knowledge and expertise, help others out—and then link back to your site when feasible.
So Keyword Research for My Niche Site is All Set Now?
With all of that information in hand, you can define your niche site with specific keywords in mind. You want to focus on the phrases relevant to your industry vertical and reflect practical, factual terms. Your goal is not just making money; it’s also about providing good content for people who might be seeking information on the Internet. That means targeting relevant keywords will allow you to improve search engine rankings while giving users quality results when searching for products or services within your category. It does not necessarily mean targeting highly competitive long-tail keyword phrases right out of the gate. Whatever niche products or services you offer, a considerable portion of your traffic will likely come from broad-match keywords. The idea here is to cover the most popular, relevant search phrases related to your niche with solid content on your site. In addition, it’s wise to look for opportunities outside of organic or paid results within search engines—by targeting those keywords in social media efforts and through partnerships and offline advertising.
SEO is a process that requires time and attention to detail. No matter what niche topic or industry you focus on, the basic steps remain largely the same. Targeting keywords is a significant step in any SEO campaign. You can build relevant content around your target phrases to increase organic search engine rankings while providing helpful information to visitors. By using SEO tools to optimize SEO, SME businesses can help improve their rank trackings and attract more visitors to their site. Luckily, seobase offers a range of SEO tools that can help SMEs do just this.