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What is SEO Site Audit and How to Perform One

SEO site audit procedure is vital for many reasons. An SEO site audit will keep your website up-to-date with the latest developments in search marketing, on top of the competition among other sites, and up-to-date with the latest and advanced search engine algorithms. So, Let’s see what is the SEO site audit and how to perform one for your website? 

What is SEO Site Audit

The SEO Site Audit evaluates a search engine’s suitability for your website in several areas. The main objective of the SEO process is to help you optimize your website so your website can rank high on SERPs


The SEO Site Audit is a comprehensive evaluation of your overall site performance.

By checking your SEO periodically, you will come up with errors on your site that need to be fixed and what needs to be changed to improve your site’s performance in search engines. 

The SEO Site Audit also lets you know how effectively a search engine can discover, crawl, and index everything from individual web page elements to an entire domain. See Technical Site Audit 101


How Google Crawls, Indexes, and Ranks Web Pages

The Google search engine depends on three main steps that can be summarized as follows:

Crawling: is the process of discovering new content added on the Internet. This process occurs when Googlebot (A robot) searches and collects documents to build the index. However, note that if Crawlers are exploring a specific site does not necessarily mean that it will be indexed.

Indexing: is where the pages discovered during the crawl process are stored. The search engine analyzes the page’s content, stores all its information in its index, and arranges it the way it will appear on the search results page.

This content is stored, sorted and categorized in a massive database known as the “search engine index.” Indexing is when the page is eligible to appear in the SERPs. You can also use Seobase SERP Checker Tool to know how your site is indexed.

Ranking: is the step in which the content is fetched from the search engine index and presented to the user on the SERPs. Your site’s ranking is determined among all competing sites in this step.


What Does a Comprehensive SEO Site Audit Include?

A comprehensive website audit covers the technical aspect (vision for bots, like Google), construction (information engineering) and the entire content on the website.

The site audit includes the following:

  • Checking the items on the site in terms of SEO,
  • Analysis for improvement,
  • A list of the strengths and errors of the site that should be improved,
  • Instructions on how to fix errors and improve the website,
  • Identify potential areas where problems may arise at a later time.


Site Audit Outcomes

A successful SEO audit presents the essential business elements of a detailed business strategy, not just a blurred vision. Such as, eight backlinks are broken, and you need to fix them, or images need to be compressed to reduce their size.

Don’t waste too much time on useless details; you can write only the essential things without unnecessary details. Just write down the component that needs to be fixed and the reason, and the rest will be fine.

Do not think that all sites are the same in their problems. Each site has different issues, so it should be audited separately to highlight the issues and know how to solve them.


SEO Site Audit Step by Step

Seobase will explain to you in the following few lines what an SEO site audit looks like at the individual stages and what precisely the site audit key elements should be:

First Step: finding broken links/status code errors 

Fixing broken links can add context to your website, improve user experience, and rank your website higher on SERPs.

Second Step: page speed optimization

Page load speed is a vital element for SEO because the longer a page takes to load, the more likely the user will leave. Google will report this behavior as a “bounce,” which directly negatively affects your website rank. 

Third Step: using seobase site audit services

Site Audit is a fascinating process to help you rank your site higher up in search engines. You can get excellent results from auditing your site, your website’s internal and external links, response codes, URLs, metadata, and directives.



Remember that if you use Seobase services, you do not have to worry about aspects related to optimizing your website. The Site Audit provides turnkey solutions to ensure your website is easy to use. Finally, you can always track your rank using Seobase Rank Tracker Tool


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