How To Check And Monitor Organic Search Rankings In 2024?

In the ever-evolving realm of digital marketing and online visibility, understanding the dynamics of organic search results is a valuable asset and an essential foundation for success. Join seobase as we explore what organic search results are, why they matter, and how to monitor organic search rankings effectively.
 

What are Organic Search Results?

Organic search results are the listings that appear on a search engine results page (SERP) naturally, without paid advertising. They are generated by a search engine's algorithm based on the relevance of web pages to the user's search query. 
 

Organic search results are not influenced by advertising spending; instead, they rely on various factors like the quality of content, website authority, and the alignment of web pages with the user's search intent.

Types of Organic Search Results

Understanding the diverse landscape of organic search results is paramount. These results cater to various user intents and engagement levels. Let's explore the types of organic search results:

Informational

Informational organic search results encompass content like articles, videos, and images. They are designed to fulfill users' need for information and insights on a particular topic. Effective keyword monitoring is crucial for monitoring organic search rankings and assessing a website's performance in providing valuable information in SERPs.

Commercial

Commercial organic search results are tailored to businesses and e-commerce. These results feature product listings and service pages to attract potential customers. It’s Here monitoring organic search rankings is essential because it helps gauge market presence and competitiveness.

Transactional 

Transactional organic search results are designed for actions that users can complete directly within SERPs, such as bookings or online purchases. Monitoring organic search rankings and evaluating the visibility and effectiveness of transactional offerings is crucial.

Navigational 

Navigational organic search results prominently display content related to a specific brand or organization. They ensure brand visibility and assist users in finding official websites or relevant resources associated with a particular brand.
 

Read: SEO-Friendly Website: 14 Tips for Long-Term Organic Growth

Why Organic Search is Important

Advertisers do not influence the rankings for organic search. They indicate how your website is optimized for specific keywords, not the subject of a paid-for ad campaign. In other words, they show how easy it is for real people to find you online. This indicates whether your website is optimized for the keywords you want to rank for. 
 

Let’s take a closer look at the benefits of organic search: 

Higher rankings

Longer engagement with your content equates to a better understanding your business/brand and creates brand loyalty. Organic search raises rankings by improving your website's page authority. Most searchers only go to the first page of Google, so reaching that first page is critical.
 

Optimized websites rank higher and stay longer than those without organic search traffic. If you want your website to be visible and niche down your keywords, if you want to be found on the web and generate sales, then search engine optimization is for you.

Credibility

When a user sees a specific web page ranking highly for the keywords they are searching for, it lends credibility to that site. If you offer consumers what they want and do so in a way that is easy to find, there's a good chance they will choose you. 
 

By regularly checking your organic search rankings, you can ensure your site is optimized for the right keywords and, if needed, make changes to improve your rankings.

More customers

Customers are more likely to find you online if your website ranks high organically for the keywords. This means that potential customers can access your site without using paid-for advertising. The result is that you get more visibility, leads, and sales. This assumes that your site is converting visitors into customers, and there's no guarantee.

Cost-efficiency

Organic search results are highly cost-efficient because they don't require payment for each click. While you invest in SEO  efforts to improve your website's visibility, the traffic generated through organic search is essentially free once your site ranks well. 

Sustainability

Organic search traffic is built on the solid foundation of your website's content quality and SEO strategies. Unlike paid advertising campaigns that stop delivering traffic once your budget is exhausted, a well-optimized website can maintain its organic search rankings over time. This sustainability ensures a consistent source of traffic and opportunities for customer acquisition in the long run. 
 

Read: Rank Tracking: A Game-Changer in SEO

How to Check and Monitor Organic Search Rankings

Checking and monitoring your organic search rankings is essential for improving your website’s visibility and credibility and getting more customers. As shown below, you can use several tools to check your search rankings.

Google

You can check your rankings on Google using the official Google Search Console tool. Here you'll find lots of information about your website's organic search traffic, including where you rank, which keywords are used most often, how many clicks each page gets, and so on. You can also link or verify your website.

seobase Rank Tracker 

Rank Tracker SEO tools allow you to add a list of keywords, and they will monitor your rankings in the major search engines. You can use seobase Rank Tacker to check your website's organic search rankings. 
 

Many companies forgo monitoring mobile organic search traffic, which is a big mistake as mobile searches are rising exponentially. With seobase Rank Tracker you can also check your website's rankings across all devices, which includes mobile and tablets.
 

Read: Rank Tracker Tool: Boost A Website Traffic

Google Analytics

Use Google Analytics to measure your organic search rankings. The Search Console provides information about user traffic and conversions for each of your pages. It also helps you determine how successful your SEO campaign is going.

Manual search queries

Another simple method to monitor your organic search rankings is conducting manual search queries on search engines like Google. You can periodically perform searches using your target keywords and assess where your website ranks in the search results.

How to Rank Higher in Organic Search Results

Ranking higher organically means taking the time to do it right and avoiding shortcuts that will come back to bite you in the end. For online businesses, this means having a site with helpful content that answers users' queries and includes keywords when appropriate.

Have a defined keyword list

Keyword research can help you generate a list of keywords that your website should rank for. They should be words or phrases you feel are most relevant to your business, products, and services. Identifying this list is part of developing an SEO strategy. Once you have compiled a long list, whittle it until you have the top 5-10 keywords to develop your content marketing.

Add meta tags

Meta tags are part of the code that helps users find your site in organic searches. These tags give search engines important information about your website within certain aspects. Prominent meta tags include the title tag, page titles, meta description, meta keywords, and headings.

Add anchor text links

Anchor text links are hyperlinks that point to your website from another website. The most important thing about these is the anchor text. This appears as a clickable link on another site pointing to yours. Ideally, this should be relevant information and include your keywords.

Write quality content

You might not think content is that important, but it can make or break you online. This type of text will be your chance to shine and show users why your site should be their first choice. You can add keywords throughout this content, but make sure they're not overdone and it reads naturally without seeming “spammy.”

Backlinks to relevant sites

Backlinks are a significant factor in Google’s algorithm that helps determine page rankings. To get the most out of this technique, you should be hyperlinked to other sites that are relevant to yours, preferably linking to pages within the site you’re sending your users to.

How to Get More Clicks From Organic Search

When it comes to organic search, clicks are what drive traffic. If you can figure out how to make your site more appealing to users, they will be likelier to click through and visit your page. Here’s what you can do: 

Use descriptive URLs

Descriptive URLs use words and phrases to help users find their desired content. Include keywords in your URLs to give users a better idea of what the page is about. If you have a URL that reflects your site’s content, people will be more likely to visit it. It would be best to be descriptive with your URLs because that will catch people’s attention.

Add calls to action

Adding calls-to-action to your site can help increase the clicks you get from organic searches. These visual cues communicate what you want users to do when they get to your page and entice them to click through. Calls to Action encourage engagement and support your content, so they should be incorporated when relevant.

Optimize for mobile

People are increasingly searching on mobile devices instead of desktops, so you need to ensure that your website is optimized for these users. Ensure the text is easy to read and that all links work correctly. Additionally, icons can help point users in the right direction and make navigating more accessible.

Use related keywords

When creating content, use keywords related to your page’s main keyword. They should be semantically related and familiar enough that users will search for them naturally. This helps Google better understand the content on your site and improve how it ranks for specific keywords.

Use ad extensions

Ad extensions allow you to feature multiple links in a single ad, providing a better chance of seeing and clicking on your content. You can use them to list products or services, point users to related pages, or even include discount coupon codes. Their primary purpose is to connect with potential customers and give them more information about your business.

Include a high-quality title tag

Your title tag tells users precisely what information they can find when clicking on your link. Make sure this section is informative and helpful to get more organic clicks. It should also include any relevant keywords. Use essential words in H1 tags to entice users further to click through. 

You will need multiple strategies to guarantee more clicks from organic searches. However, combining these methods can dramatically increase the number of visitors to your site and reduce click fraud.         

Conclusion

Comprehending the importance of organic search results and implementing strategies to monitor and monitor organic search rankings is essential for online success. Independent of paid advertising, these natural listings rely on content quality, website authority, and alignment with user intent.

In today's competitive digital landscape, mastering organic search optimization and monitoring organic search rankings are critical for establishing a robust online presence, attracting more visitors, and ultimately achieving online success.
 

Keep up with seobase to take your SEO strategy to the next level.