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How to check and monitor organic search rankings?

Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. It is essential to check and monitor these rankings because they indicate how well your website is optimized for the keywords you want to rank for. Below, we look at checking and monitoring your search rankings for the biggest commercial search engines.

Types of Organic Search Results

There are two types of organic search results:

Informational

Informational results are natural, such as map locations and links to basic Wikipedia pages. Ads often accompany them on the right-hand side of the page.

Commercial

Commercial results are those for companies or products that can be bought online or a service provided by a company. They typically have a price tag associated with them and appear at the top of your search results.

Transactional

Transactional results are transactions that can be completed online, such as flights or hotel bookings. They often have a “buy” button associated with them. The transactional results are usually displayed in a dedicated box on the search result page.

Navigational

Navigational results have the website name or brand associated with them. These are shown in a dedicated box on the search result page. The actual web page being linked to may appear anywhere on the first page of results.

Why Organic Search Is Important

Advertisers do not influence the rankings for organic search. They indicate how your website is optimized for specific keywords, not the subject of a paid-for ad campaign. In other words, they show how easy it is for real people to find you online. This gives a clear indicator of whether your website is optimized for the keywords you want to rank for. Below are the benefits of organic search.

Higher Rankings

Longer engagement with your content equates to a better understanding of what your business/brand is about and creates brand loyalty. Organic search raises rankings by improving your website’s page authority. Most searchers never go beyond the first page of Google. Reaching that first page is critical.

Optimized websites rank higher and stay higher longer than those without organic search traffic. If you want your website to be visible and niche down your keywords, if you want to be found on the web and generate sales, then search engine optimization is for you.

Credibility

When a user sees a certain web page ranking highly for the keywords they are searching for, it lends credibility to that site. If you offer consumers what they want and do so in a way that is easy to find, there’s a good chance they will choose you. By regularly checking your organic search rankings, you can make sure your site is optimized for the right keywords and, if needed, make changes to improve your rankings.

More Customers

If your website ranks high organically for the keywords, customers are more likely to find you online. This means that potential customers can access your site without using paid-for advertising. The result is that you get more visibility, leads, and sales. This assumes, of course, that your site is converting visitors into customers, and there’s no guarantee of this.

How to Check and Monitor Organic Search Rankings

Checking and monitoring your organic search rankings is essential for improving your website’s visibility credibility and getting more customers. You can use several tools to check your search rankings, as shown below.

Google

You can check your rankings on Google by using the official Google Search Console tool. Here you’ll find lots of information about your website’s organic search traffic, including where you are ranking, which keywords are being used most often, how many clicks each page is getting, and so on. You can also link or verify your website.

Local Rank Trackers

You can use a rank tracker to check your website’s organic search rankings, such a tool is seobase.com. The best rank trackers have an added advantage in that they monitor your rankings over time to see how your site is doing. Rank Tracker SEO tools allow you to add a list of keywords, and they will monitor your rankings in the major search engines.

Also, you can check your website’s rankings across all devices, which includes mobile and tablet because seobase.com is a rank tracker online. Too many companies do not monitor their mobile traffic, but this is a big mistake as mobile searches are rising exponentially. Rank trackers also offer rank tracker keyword search and record each keyword’s average position in the search engines, which is an invaluable way of determining how well you are doing from an SEO perspective.

Google Analytics

If you don’t have a Google Search Console account, you should sign up for one as it will benefit you immensely. In the meantime, use Google Analytics to measure your organic search rankings. The Search Console provides information about user traffic and conversions for each of your pages. It also helps you determine how successful your SEO campaign is going.

How to Rank Higher in Organic Search Results

Ranking higher organically means taking the time to do it right and avoiding shortcuts that will come back to bite you in the end. For online businesses, this means having a site with helpful content that answers users’ queries and includes keywords when appropriate.

Have a Defined Keyword List

A keyword list is a list of keywords that your website should rank for. They should be words or phrases you feel are most relevant to your business, products, and services. Identifying this list is part of developing an SEO strategy. Once you have compiled a long list, start to whittle it down until you have the top 5-10 keywords around which to develop your content marketing.

Add Meta Tags

Meta tags are part of the code that helps users find your site in organic searches. These tags give search engines important information about your website within certain aspects. Major meta tags include the title tag, page titles, meta description, meta keywords, and headings.

Add Anchor Text Links

Anchor text links are hyperlinks that point to your website from another website. The most important thing about these is the anchor text. This appears as a clickable link on another site pointing to yours. Ideally, this should be relevant information and include your keywords.

Write Quality Content

You might not think content is that important, but it can make or break you online. This type of text will be your chance to shine and show users why your site should be their first choice. You can add keywords throughout this content, but make sure they’re not overdone and it reads naturally without seeming “spammy.”

Link to Relevant Sites

This is a major factor in Google’s algorithm that helps determine page rankings. To get the most out of this technique, you should be hyperlinked to other sites that are relevant to yours, preferably linking to pages within the site you’re sending your users to.

How to Get More Clicks From Organic Search

When it comes to organic search, clicks are what drive traffic. If you can figure out how to make your site more appealing to users, they will be more likely to click through and visit your page.

Use Descriptive URLs

Descriptive URLs use words and phrases to help users find the content they want. Include keywords in your URLs to give users a better idea of what the page is about. If you have a URL that reflects your site’s content, people will be more likely to visit it. It would be best if you were descriptive with your URLs because that will catch people’s attention.

Add Calls to Action

Adding calls-to-action to your site can help increase the number of clicks you get from organic searches. These visual cues communicate what you want users to do when they get to your page and entice them to click through. Calls to Action encourage engagement and support your content, so they should be incorporated when relevant.

Optimize for Mobile

People are increasingly searching on mobile devices instead of desktops, so you need to ensure that your website is optimized for these users. Ensure the text is easy to read and that all links work properly. Additionally, icons can help point users in the right direction and make navigating much easier.

Use Related Keywords

When you’re creating content, use keywords related to your page’s main keyword. They should be semantically related and common enough that users will search for them naturally. This helps Google better understand the content on your site and improve how it ranks for specific keywords.

Use Ad Extensions

Ad extensions allow you to feature multiple links in a single ad, providing a better chance of seeing and clicking on your content. You can use them to list products or services, point users to related pages, or even include coupon codes for discounts. Their main purpose is to connect with potential customers and give them more information about your business.

Include a High-Quality Title Tag

Your title tag tells users exactly what information they can find when clicking on your link. Make sure this section is informative and helpful to get more organic clicks. It should also include any relevant keywords. Use important words in H1 tags to entice users further to click through.

No one strategy will guarantee you more clicks from organic search. However, a combination of these methods can dramatically increase the number of visitors to your site and reduce click fraud. Using SEO tools and rank tracker tools like seobase.com can help you set up your site for organic search success. These tools are essential for gauging the success of your efforts and helping to track down any issues that might arise.