On-Page vs. Off-Page SEO: What's the Difference?

On-Page vs. Off-Page SEO is intense competition. Most SEOs may disagree about the importance of off-page and on-page SEO and which one grants the best SEO practices. On-Page vs. Off-Page SEO? Which of them is the best, is one of them superior to the other, and how can you implement them on your site? All of these questions have been asked by many SEOs previously and have come up with adequate answers. So let's dive into it now with seobase and explain what is on-page SEO and what is off-page SEO in detail. Ranking on the first page of the search engine result pages (SERPs) isn't easy, but it's worth it. The good news is that if you apply the best practices of off-page and on-page SEO in the right and legitimate way, according to Google, you will reap the rewards of your efforts.  

On-Page SEO Factors

What is on-page SEO? On-page in SEO technique aims to ensure that your website content can be crawled, indexed and understood by search engines such as Google and others. However, the importance of on-page in SEO goes far beyond that. On-page search engine optimization (SEO) also includes strategies to improve the user experience. Search engines aim to guide the users to the best websites, so making your site valuable for visitors. So, what is on-page SEO factors? 

Core Web Vitals:

The healthy Core Web Vitals allows website owners to predict a high ranking on their SERPs, as Google sees it as one of the most crucial ranking factors ever, as it is a guarantee for Google that the user will have a good experience. Thus, Google will recommend your site to visitors, which leads to a large number of clicks and increased traffic. Core Web Vitals displays primary dimensionality data such as visual stability (cumulative layout change), reactivity (first input delay), and load time (most extensive content graphic). The Core Web Vitals Center has all the information you need about these new ranking factors on the search engines, which Google also uses. You can check the health of your core web vitals on Google Search Console.

Page speed: 

Page speed, also known as site page load time or Site speed. Site speed is one of the most critical factors in on-page search engine optimization SEO. Google is protective of page speed. Google recommends sites that load faster and rank them on the front pages over SERPs to ensure an improved user experience. Ways to improve page speed vary, but its best practices include compressing image spaces, JavaScript files, and caching. You can know your page speed using the seobase Site Profiler tool that gives you a detailed report, including the site speed.  

Mobile-friendliness: 

Google prioritizes sites that provide high metrics for mobile friendliness to improve the mobile user experience with responsive design, simple and easy navigation, and fast page speeds. In addition, Google cares a lot about how well the site performs on mobile devices and how well it is designed for mobile phones. Make sure to have a mobile-friendly site design where mobile-friendly pages can shrink to fit the screen of any device while allowing people to navigate around the page to achieve their goals. You can check the measure of your website mobile friendliness using the seobase Site Profiler; it is a site audit tool that allows you to have a deep understanding of your website functions. 

Title tags:

Title tags, also known as "page titles." The title tags are HTML tags that specify a page title and describe the content of a page. Google relies on keywords in title tags, among other things, to decide whether a page is related to a particular topic. For example, suppose this page contains content about a recipe for a specific dish and includes an HTML tag for it On-Page vs. Off-Page SEO. In that case, this may distract Google from knowing the purpose of the content and delivering it to the user on the first pages of SERPs. Thus, Google avoids this confusion and does not give your site a high ranking. seobase Site Profiler report shows these details about your website.  

Meta descriptions:

The meta descriptions help describe what the page is about and thus complete the title tags job. In addition, Google uses meta descriptions to make it easier to determine a page's content and rank it on a search engine, as its primary function of on-page SEO is to push users to click through to your site from search results. Receiving the scheduled site audits from the seobase Site Profiler tool is your best chance to improve your off-page and on-page SEO. 

Content quality:

Content is king, and it is the best on-page SEO technique to get to the users easily. To find out if your content is not thin and your content is valuable, unique, and high quality, you should think about answering these few questions of is the content:

• Valuable to the user?
• Readable?
• Relevant to the user's search query?
• Useful and unique?

If the answer to these questions is on your side, then you can provide this content because Google will often see it the same way you see it. You can leverage the best online SEO tools from seobase to improve your off-page and on-page SEO. Read How to optimize your content.

HTML headers:

HTML headers are the subheadings in the content and aim to divide the content, make it more transparent, and focus on each point separately. Thus, this will make it easier for users to read and understand the content. In addition, these HTML headers help search engines better understand the page's content and how it relates to the user's search query. Therefore, it is one of the essential SEO on-page techniques.

Image alt text: 

Image alt text is the meta-text of the image on search engines. However, search engine spiders cannot read images, so this alternative text should be used so that the search engine bots can understand the image. Image alt text is used by assistive technologies such as screen readers and browsers as a backup when the image fails to load on the page. Therefore, Image alt text is significant in on-page SEO.

Internal linking: 

Internal links are also known as anchor text or inbound links that connect a particular word to other web pages on the same site. The internal links are essential for on-page SEO because they give the user a better chance of understanding the scope and details. In addition, it improves the site quality in general.  If the users click an internal link to find a piece of information, they will move to another page on your site and give it additional clicks. Also, this will increase the user's browsing time on your site, giving you a better chance of being ranked by search engines. Furthermore, internal links can be added multiple times in a single article. Generally, links are valuable for everything related to on-page and off-page SEO.

Navigation:

Google cares a lot about how easy it is to use the sites it recommends for searchers, and they want anything they recommend to be available to everyone.  Navigation ensures that all users can access and consume the content on the web page, regardless of disability or browser. To implement the best practices of on-page SEO, ensure you have an easy-to-navigate site. 

Off-Page SEO Factors

Off-page SEO is some techniques and strategies to optimize your website on the search engine. Following the off-page SEO best practices give you an excellent chance to rank high on the search engine result pages SERPs.  This part of the On-Page vs. Off-Page SEO article focuses on getting your site, company and brand discussed on another website. Most people will reduce off-page SEO to the step of creating high-quality backlinks. This is a complete misconception; despite the importance of backlinks, they are not the only factor in off-page SEO.  So, let's know what is SEO off-page and what does off-page SEO include?

Backlinks:

There is no disagreement about the importance of backlinks to websites. Backlinks are one of the most important in SEO, if not the most important, factors in off-page SEO best practices. To see how important backlinks are to off-page SEO factors, we can cite that Google has dedicated multiple algorithm updates to combat linkage systems and link schemes. High-quality backlinks are important for off-page SEO because they deliver what's known as "link juice" to your site, making it more trustworthy and attractive to search engines. You can use the seobase backlink checker tool to audit your high-quality backlinks consistently. Also, our backlink checker tool displays the dofollow and nofollow backlinks.

Social media:

Social media is an important method for promoting your website online. Who does not spend long hours browsing social media or checking it daily?  Social media is an excellent chance to introduce users to your company, helps them reach and interact with it online, and enables you to get new and existing customers. Google indexes pages on major social media platforms, so consistently posting to these sites helps your website on SERPs. To keep yourself up-to-date with the newest SEO updates and tips, you can follow seobase on Facebook, LinkedIn, Twitter and Instagram.

Unlinked mentions:

It is impossible for every reference to your site or your brand online to include a backlink. You may find that one of the SEOs has neglected to link your site to the name. or deliberately so as not to promote you and make it easier for the user to access your site, especially if you are one of the competitors in the same industry. When Google is suspicious of this, they will likely find this very suspicious and impose a penalty on your site. So developing Unlinked mentions on your site may be an essential off-page SEO factor to avoid future Google penalties.

Google My Business:

Google My Business (GMB) permits businesses to provide critical information directly to Google quickly. The provided information includes your location, service area, business type, contact information, and opening hours.  It also enhances your visibility on Google Maps as it is vital for the local SEO to raise the chance of your website visibility on the local SERPs. You can use the seobase SERP Checker tool; it is an online SEO tool that allows you to access your SERPs, including the local SERPs. Furthermore, it’s a potent off-page SEO factor for any local business that relies on traffic from a specific local location. 

Start Optimizing Your On-Page and Off-Page SEO: Conclusion

The best SEO strategy will not leave you with a choice between on-page SEO and off-page SEO. It won’t work if you consider it as you have to choose between On-Page vs. Off-Page SEO. To reach the ranking that satisfies you on SERPs, care about on-page SEO techniques and off-page SEO best practices. seobase provides you with the best online SEO tools to improve your SEO strategy and rank #1 on search engines. To know why your website is not ranking on search engines, you can read more of seobase blog posts.